Do you naturally see the end-game when optimizing a campaign?
Do you love to influence results with a single click?
If so, you might fit right in with the team at Foundation.
WHAT YOU'LL BE DOING:
You will be responsible for strategizing, executing, and managing campaigns with omnichannel experience. You will be creating and leveraging real-time data dashboards and other various reporting tools to visually display campaign performance to clients and the internal team. You will lead report calls to present results to clients and management, and have a strong understanding of the entire acquisition funnel. You will be dialed in to support the execution of the paid components of strategies by building, analyzing, and supporting paid social media campaigns for all of our clients.
Formulating campaign strategies with channel recommendation for the client’s objectives and budget
Campaign set-up, reporting, and optimization on LinkedIn, Twitter, Facebook, and Google
Integrating Google Data Studio with a connector tool to pull data directly from the paid platforms
Planning and implementing Top-of-Funnel and Bottom-of-Funnel campaigns to capture high-quality leads
Analyzing quantitative data and qualitative data such as heat maps and user engagement
Writing landing and asset copy while supporting with design direction and/or managing the creation of assets
Presenting insights and optimizations to both internal and external clients
Understanding campaign objectives and KPIs, and optimizing campaigns according to these metrics
Communicating with internal teams regarding campaign delivery data
Monitoring daily reporting for accuracy
Proactively recommending and implementing optimizations
Leveraging current data to create more precise targeted audiences (lookalike audience and retargeting)
Actively adapting to the new challenges brought on by various platforms (iOS 14)
WHAT SKILLS YOU'LL NEED FOR THE JOB:
At least 1 year of campaign management experience across Facebook, Twitter, LinkedIn Instagram, and Google ads
Ability to manage over $40,000+ of monthly paid media spend
Strong knowledge of Google Analytics and Google Tag Manager
Strong knowledge of Facebook Compliance Policy
Ability to critically analyze data and make data-backed decisions
Strong understanding of automation tools such as AutoPilot and PowerMyAnalytics
Ability to build/optimize landing pages in Unbounce and implement tracking
Ability to create custom reports based on KPIs
Ability to manage multiple projects/campaign simultaneously across various channels with a high quality of output
Self-starter who is comfortable with an ever-changing environment
Interested in experimenting with new channels and tactics
An individual who is agile and is able to pivot based on market changes
Ability to effectively manage time
Energetic, a drive to succeed, and a team player
Passion for media and social with a desire to partner with brands to create connections with their desired audiences
Highly organized and efficient
High energy and not afraid to tackle the challenge head-on
Team player that is able to work both collaboratively and autonomously
Strong project management, planning, and organizational skills
Demonstrated ability to achieve results working remotely
Before you apply, please check if any restrictions apply in terms of time zone or country.
This job has a geo-restriction in place: North America / Canada.