Product Marketing Manager


2 weeks ago

01/10/2020 10:22:57

Job type: Full-time

Category: Product

About us

CitizenShipper is a share-economy shipping and transportation marketplace that connects people who want something delivered with drivers who can actually do the delivering. As a marketplace, we focus mainly on helping pet owners find a transporter for their pet and so far we’ve helped thousands of pet owners reunite with their pets. We are a virtual team and all work remotely.

  • Working with us is comfortable and easy

  • Our team is international

  • Everyone works remotely (from home)

  • We have a “minimum meetings” culture

  • We’re still growing, and you have a lot of room to grow with us

Job brief

You will be obsessed with growth, focused on finding us new customers, work hard to increase our conversion rates and optimize our platform ultimately helping us to grow revenue. You will distribute your time between creating and executing on new growth oriented initiatives and managing the current marketing team. We expect about an 80/20 split between your own growth-oriented projects and the management of our current small team.

You will be busy with

  • Develop product marketing strategies

  • Serve as a bridge between the Product team and the Marketing team

  • Monitor metrics across marketing channels (landing pages, ad campaigns)

  • Work with various teams (design, content, acquisition, product, sales) to implement strategies

  • Test marketing product features, releases and ad copy

  • Evaluate project using relevant KPIs and feedback from existing and prospective customers

  • Team management and tasking

  • Onboarding of new marketing team members

  • Connecting marketing members into overall marketing plan

  • Connect marketing team and their efforts to overall product roadmap and business plan

  • Execute new marketing initiatives

We’d like you to have

  • Experience running successful marketing campaigns

  • Solid knowledge of web analytics and Google Analytics, PPC (Facebook and Adwords), SEO, Email and SMS marketing, email automation, AB testing, copywriting, content and social media, also solid knowledge of Mixpanel and Asana

  • Leadership skills with the ability to set and prioritize goals

  • Analytical mind

  • Strong communication and negotiation skills

  • Management or team lead/project management experience

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