Director of Product - Mexico
1 month ago
Job type: Full-time
We’re so happy you found us. Since you’ve come this far, it’s safe to say you’re curious about our story and what career opportunities exist, so we’d love to start by introducing ourselves.
Then & Now
Placeit is a design tool that allows anyone to create beautiful videos and designs in seconds. Our aim to enable to creative people that don’t have technical skills to be able to make beautiful looking visuals!
At the end of 2017 we became part of the Envato family. Envato operates a group of digital markets that sell assets for designers of all types. Envato offer includes graphic design, photography, audio, video and tutorials. There are about 1.5 million active buyers and sellers and 8 million community members, along with more than 5 million products in their market.
What you’ll be doing
The Director of Product is a newly created, full-time permanent position to be responsible for designing and defining new features for Placeit but also owning the quality of those new features once released production. We believe that half of the product development process happens after you’ve released the initial version. It’s all those little details that make the features really become polished!
Reporting to the CEO Placeit and collaborating with the CEO Envato, the Director of Product will lead a team of UX experts and collaborate with Project Managers, CTO and Engineering, and all internal and external stakeholders to drive product decision making. This position will suit a technically minded problem solver combined with an understanding for our aesthetic and creative product.
What’s unique about Product development at Placeit:
There is a lot of collaboration between the technical and UX side early in the design process. No one throws a feature “over the fence”. The UX team shapes their ideas around the constraints.
The UX team doesn’t just design things and ask engineering to build them. They try to find the optimal point at which the feature is useful to users and not overly complex to build.
At least 75% of the feature we build have a strong case backed up by real data. That doesn’t mean we don’t take gut decisions once in a while but the default is to try to make intelligent decisions.
Our product is large (in terms of featureset) and there are many segments of users that use our product. It’s very easy to over simplify things and make changes that don’t work well for a large portion of users so we have a lot of emphasis in designing experiments to understand before we overly commit to something we’re not sure about.
We move fast. We know a lot of companies say that but we mean it. We make lots of big changes quickly but we track those changes and watch closely.
We don’t do over-collaboration. We try to only involve the people actually need to be involved in making decisions and exclude everyone else.
Everyday we come in, we take a second look at planned features and see if we can find a simpler way of approaching a feature. Even if it means trashing the feature requirement completely.
We don’t do any release that can take more than 6 weeks in order to contain complexity.
If we don’t understand the user story / value proposition, we don’t build it.
We like to clearly separate the problem definition phase from the solution phase and never to mix the two.
Our UX / Product team is very much involved in understanding user behaviour. Everything from reading customer requests directly to watching user usage recordings to talking to customers directly. We’ve built a lot of tooling in this area.
We will often explore multiple ways of doing the same feature to make sure we properly explore multiple options before committing to one.
In this role you can expect to:
Define and direct the design of new features
Communicate progress and new feature releases to all stakeholders (Content, Marketing, Customers, Finance, Engineering, UX)
Communicate and define success metrics of the product (including new features)
Work with marketing teams to announce and draw attention to features
Work with Placeit and Envato CEO to execute within the overall product strategy
Design and run experiments to help understand product usage
Suggest new features
Prioritise the backlog of features / improvements based on direction set from CEO
Be the final line in terms of quality assurance for new feature releases which means a strong sense for understanding user flows QA
What we’re looking for
Familiarity with the design / creative industries; making logos, videos, templates
Strong experience working with Sketch / Figma / Adobe IX / Invision design tools
Basic coding knowledge
At least five years of product management experience
Experience leading a team of five or move for a minimum of three years
Curiosity in how to actually build things shown in projects owned and started by you
Having a design background to be able to give direction the UX team
Strong written communication skills and the ability to communicate with a variety of stakeholders and audiences ideally in English and Spanish
Demonstrated ability to understand the commercial factors and how to factor them in planning in terms of trade-offs
Developed problem solving skills to be able to synthesise feedback from customers and stakeholders. You should be able to get to the bottom of a request and understanding the core reasons deeply.
Have an analytical mindset to analyse data and create experiments to find out the answers to key questions that can drive new feature ideas.
Hold expert skills in the product design process: Problem definition, wireframing, prototyping, UX, visual design, UX research, QA and studying the product usage in production
Intermediate to Advanced skills using Google Analytics and / or background in using application usage events / analytics data to understand user behavior.
Strong statistics / analytical skills; Ability to easily extract insights from reports
Who should apply?
We care deeply about diversity and inclusion at Placeit and welcome applicants of all types, and from all backgrounds. If you think you have the skills and experience needed for this role then we'd like to hear from you.
Submit a cover letter, an up to date copy of your resume and answers to the application questions. Good luck!
Please mention that you come from Remotive when applying for this job.
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