VP of Brand & Content Strategy
2 weeks ago
Job type: Full-time
Hiring from: USA Only
- Build a deep understanding and insights (quantitative and qualitative) around the market and Hero’s users; use those learnings to shape the voice of Hero, develop brand strategy, personas and narratives, and create engaging content across B2C and B2B channels (widely used and emerging media).
- Fully own the production budget and manage projects accordingly, including the development of creative briefs for internal and external creative and communication partners.
- Be a content strategist and creator. Create innovative and strategic plans; develop, design, plan and execute content and media assets across various platforms to engage both current and future customers.
- Develop tools and guidelines to articulate the brand language and tone to drive consistency and cohesion of the product story.
- Manage all aspects of product marketing and member insights; quantify insights and socialize work on a regular basis while always remaining user-focused.
- Bachelor’s degree in Film, Writing, Journalism or a related field
- 10+ years of work experience, with at least 5+ years in a similar position
- Proven ability of creating and leading brand strategy for a consumer product, and directing it across multiple touch points (including Hardware and Software, Digital and Print).
- Creative thinker with the ability to craft a strong, relatable narrative and own the content production from concept to launch.
- Strong content creation and production background with proven success in both areas.
- Expertise using SEO best practices to write creative copy that combines brand alignment with effective keyword placement.
- Excellent communication, presentation, interpersonal and organizational skills.
- Ability to manage ambiguity and thrive handling multiple projects at once in an early stage environment.
- Ability to travel as needed (post Covid-19 restrictions)
- Experience leading a similar role within a startup environment
- Experience as an editor & chief, hiring/mentoring writers
- Familiarity with the Healthcare space
- Agency background a plus
Before you apply, please check if any restrictions apply in terms of time zone or country.
This job has a geo-restriction in place: USA Only.
Please mention that you come from Remotive when applying for this job.
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