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Social Media Strategist

School of Motion

2 weeks ago

Job type: Full-time

Hiring from: USA Only

Category: Marketing

School of Motion is looking for a Remote Social Media Strategist to nurture and grow our online communities.
About School of Motion
School of Motion’s mission is to break down the barriers to learning and mastering Motion Design. Our custom built online learning platform provides students with world-class education and professional critiques in a fun and inclusive environment. With courses in everything from design to animation, Motion Designers of every skill level will learn something new and meet new friends along the way.
About the Role:
As School of Motion's only Social Media Strategist, you will assist in developing the social media strategy for our highly engaged brand.  You'll get to manage the tactical execution of social media campaigns (organic and paid) that reach hundreds of thousands of animators across the world, while monitoring results and optimizing on areas of opportunity. As an energetic, innovative, and data-driven strategist, you'll be staying on top of new and emerging trends and innovation in the social media space. 
You should:
  • Have 2+ years of proven experience managing social media accounts for a brand with a track record of delivering successful campaigns
  • Have experience running paid social and search campaigns (Facebook, Instagram, YouTube, LinkedIn and Google)
  • Be proficient in the following:
    • Social media scheduling tools
    • Social copy writing
    • Ad copy writing
    • Keyword research
    • Bid optimizations
    • Budget pacing and tracking
    • Implementing testing strategies
  • Thrive in a creative and fast-paced environment
  • Love to use your own inherent creativity to solve problems, while still working within a team to form sustainable processes
  • Be comfortable developing and implementing brand voice and communications guidelines to assure consistency and quality in external communications
  • Be comfortable working with internal teams to integrate and maintain a cohesive social media strategy
  • Have an understanding of pay-per-click principles and knowledge of how to (re)structure campaigns to optimize performance 


You can expect to: 

  • Create, manage and moderate social media  and search campaigns (organic and paid) 
  • Schedule posts for Facebook, Instagram, YouTube, Twitter, LinkedIn
  • Manage social media communities - manage responses & engagement with online communities in an authentic, genuine way in accordance to established community engagement guidelines
  • Monitor campaign results and effectiveness and optimize on areas of opportunity
  • Review graphics to maintain a clear and consistent visual style
  • Actively contribute to strategy, including analyzing performance against KPIs, new tactics, and tracking industry developments
  • Proactively self-educate regarding new social media opportunities (targeting, features, trends) and channels
  • Become the expert on social channel strategies, best practices, and consumer behavior within social platforms
You will use: 
  • HubSpot for marketing automation
  • JIRA for task management
  • Confluence for our internal wiki
The Fine Print
Our Core Values:
Our core values embody our team dynamic and our voice. We are rebellious, helpful, effective, playful, and curious. If you would like to work with us, you should be all of these things too:
  • Rebellious
    • We don’t like to do things just because they’ve always been done that way. Be skeptical of the status quo and constantly improve.
  • Helpful
    • There is no such thing as “not my job”. Help out in any way you can, and don’t hesitate to reach out for help.
  • Effective
    • We do things fast and smart. We automate if it makes sense. We skip the meeting if it's not immediately beneficial to the mission.
  • Playful
    • We don’t take ourselves too seriously, it’s only Animation.
  • Curious
    • Have interests, pursue them ruthlessly. Share your weirdness.
Some important information…
While School of Motion does not discriminate on the basis of citizenship or national origin, we may only employ United States citizens and people who are authorized to work in the United States. As long as you meet those criteria, you can work from wherever that is comfortable for you! We’re a fully remote team that primarily operates on Eastern Standard Time, and if you are local to Sarasota, Providence, or Los Angeles then you can come work with us in person.
We have some great benefits!
  • We cover 100% of your health insurance and a portion for your spouse and children
  • We have an extremely flexible time off policy. Work wherever you want with an internet connection.
  • Access to a 401K plan after one year of employment
  • Profit based bonus program
  • Saying that we have a very casual work environment is an understatement, just be you.
The position does require domestic travel at least once per year when we all get together for company retreats and industry conferences (they are fun!).
School of Motion is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind
School of Motion is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at School of Motion are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, family or parental status, sexual orientation, gender identity or expression, or any other status protected by the laws or regulations in the locations where we operate.

Before you apply, please check if any restrictions apply in terms of time zone or country.

This job has a geo-restriction in place: USA Only.

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