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Senior Social Media Manager

First Boulevard

1 month ago

Job type: Full-time

Remote (USA Only)

Hiring from: USA Only

Category: Marketing

The Senior Social Media Manager is responsible for developing and executing the Company's social media strategy.

About us:

First Boulevard is a modern financial technology company building generational wealth for Black America. Though unbanked, underbanked and underserved, the Black community's $1.4 trillion in annual economic impact provides a significant base to build upon. By providing a platform focused on improving financial livelihood through incentive-based financial education, Black-focused spending and automated wealth building, First Boulevard helps members remove the stress from managing their money while also developing positive financial behaviors and habits to reach goals faster.

  • 17% Black Americans do not have a bank account.
  • The disparity in average net worth between black families and white families in America is $153,000.
  • Incumbent banks require on average an additional $245 in deposit minimums for Black Americans to avoid fees.
  • Black families are being underserved and overcharged by incumbent banks.

What you will do at First Boulevard:

  • Creates actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube, TikTok and LinkedIn. 
  • Oversees the creation and implementation of the monthly editorial calendar which includes brand objectives and initiatives.
  • Ensures brand consistency in copy through tone, voice, and terminology.
  • Manages our online communities to ensure respectful and appropriate engagement.
  • Responds to comments on each of our accounts and manages outbound engagement.
  • Provides occasional customer service support via social media post launch.
  • Coordinates execution of influencer campaigns.
  • Develops social media posting cadence and guidelines for influencers and celebrity ambassadors.
  • Creates weekly reports on social media KPIs.
  • Curates an innovative social media platform aesthetic.
  • Champions the brand vision and mission throughout all social media platforms.


  • Natural enthusiasm for pop culture and ability to leverage trends on social media to grow platforms.
  • Experience with social media platforms, particularly Instagram, Twitter, Facebook, LinkedIn, TikTok, and YouTube.
  • Understanding of Google Analytics and multi-social posting programs such as Hootsuite and HubSpot.
  • Basic understanding of social media content creation tools including Instagram Reels and Canva.
  • General knowledge of Search Engine Optimization and internet ranking for web content.
  • Relevant experience determining a target audience and how to cater unique social media campaigns to capture their attention.
  • Outstanding copyediting and proofreading skills.
  • Strong interpersonal and communication skills.
  • Excellent organizational and project management skills.
  • Ability to master production processes and adapt to changes.
  • Ability to work independently in a low-structure environment; comfortable with ambiguity but also proactively seeks guidance when appropriate.
  • Positive attitude and team orientation.
  • Bachelor's degree preferred.
  • 5+ years of social media management experience.


  • Startup experience.
  • Fintech experience.
  • Experience in a creative field.
  • Thrives in an unstructured environment and comfortable establishing and building structure.
  • Digital Community Building experience.


Why join the First Boulevard team?

First Boulevard is working hard to build generational wealth for our Black community. We are here to make a big impact, and we're looking for team members to help achieve our goals by building an amazing financial product. Work for a company that walks their talk! Our team members enjoy competitive compensation and a generous benefits package, including:

  • High-quality, comprehensive Aetna medical plans. The company pays 100% insurance premiums for employee-only plans, and 75% of premiums for spouse and family plans.
  • Dental and vision insurance.
  • Meaningful equity via stock options.
  • Flexible vacation plan and 10 paid holidays.
  • Wellness program.
  • Advancement opportunities with a fast-growing company.

We are an Equal Opportunity Employer.

Before you apply, please check if any restrictions apply in terms of time zone or country.

This job has a geo-restriction in place:USA Only.

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