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Senior Marketing Manager, Europe

Etsy


1 month ago

Job type: Full-time

Remote (UK, Netherlands, or Germany)

Hiring from: UK, Netherlands, or Germany

Category: Marketing




Company Description

Reverb is the largest online marketplace dedicated to buying and selling new, used, and vintage musical instruments. Since launching in 2013, Reverb has grown into a vibrant community of buyers and sellers all over the world. By focusing on inspiring content, price transparency, musician-focused eCommerce tools, a music-savvy customer service team, and more, Reverb has created an online destination where the global music community can connect over the perfect piece of music gear.

We believe that music makes the world a better place, which is why our mission is to make the world more musical. Through Reverb Gives, a portion of every sale provides youth music education programs across the world with instruments they need to make music.



Job Description

We are seeking a Sr. Marketing Manager to lead our international marketing team and grow Reverb’s presence across Europe.

At Reverb, we’re bringing our mission of making the world more musical to life through authentic, customer-centric marketing campaigns and building deep relationships with music gear retailers and manufacturers. We are constantly exploring new ways to acquire, activate, and retain buyers and sellers. We demonstrate daily how data, insights, and innovative-thinking can craft strategy and campaigns that lead to global growth.

Our ideal candidate will have experience in creating and executing successful integrated marketing strategies and be comfortable with a hands-on approach to putting those strategies in motion. A successful candidate will also bring expertise in performance marketing, including digital advertising, paid search, email marketing, and social media, and love working closely with their team to build data-informed marketing programs.

This is a full-time fully remote position open to the following locations: UK, The Netherlands, or Germany. 

Responsibilities:

  • Develop and own our European marketing strategy to bring new customers to Reverb, collaborating with Reverb’s global marketing team

  • Support the growth of Reverb in the United Kingdom, France, and Germany through integrated brand and performance marketing campaigns.

  • Guide and influence marketing channel managers across search, social media, PR, email, content, and product marketing, representing international markets and opportunities.

  • Design, implement, and iterate on experiments to acquire new customers through performance marketing and organic channels.

  • Share expertise on European gear and music trends across the organization and help to develop marketing partnerships, content, and activations to better establish the Reverb brand in Europe.

  • Deliver reporting, insights, and forecasts that accurately and appropriately measure performance marketing campaign and country performance on a daily through annual basis.



Qualifications
  • You have 5-7 years of marketing and sales experience working for e-commerce, marketplace, or B2C companies, balancing strategy and execution.
  • You have deep expertise in one or more digital marketing channels, including paid search, SEO, paid digital media, user acquisition, growth, social media, SEO, or email marketing.

  • You have strong critical thinking skills coupled with a bias towards action so as to anticipate opportunities and prepare Reverb to navigate and be successful through those changes.

  • You have demonstrated the ability to overcome problems or make the most out of what is available to create a solution.

  • You are highly collaborative and operate with integrity, confidence, and empathy.

  • You are passionate about contributing to a marketplace that serves the creative community and cares deeply about the customer experience.

  • If you have knowledge of musical instruments, music gear, or a passion for music, that’s a plus!

  • Fluency in one or more of the following languages French, Italian, Spanish, or German is a major plus!

Benefits

  • Employer contributions to pension

  • Generous parental leave

  • Private health insurance subsidy

  • Time off aligned with statutory entitlement in the country of employment

  • Bonus eligible



Additional Information

At Reverb, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Reverb is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Before you apply, please check if any restrictions apply in terms of time zone or country.

This job has a geo-restriction in place: UK, Netherlands, or Germany.

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