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Retention Marketing Manager

Ollie


2 months ago

Job type: Full-time

Remote (USA Only)

Hiring from: USA Only

Category: Marketing


Ollie was born with the mission of improving the lives of pets and pet parents nationwide. We make human-grade pet food, tailored for each dog’s nutritional needs, and deliver directly to our customers’ doors. Through Ollie’s carefully crafted meals, dogs can truly live their healthiest, happiest lives.
 
We are a newly remote team, with a majority of employees based in NYC, and are backed by the same venture capital companies behind Instacart, Warby Parker, Glamsquad, Mirror, Prose, and Allbirds.
 
As the Manager of Retention at Ollie you will own all retention metrics and be responsible for optimizing lifetime value from our customers by continuously improving the consumer experience. You’ll shepherd our customers throughout their entire journey. From first bite to loyalty, you will be there - driving engagement, increasing LTV, loyalty and referrals. You will be responsible for all elements of our lifecycle marketing across channels, from helping to set the vision and strategy, to managing the technical development, program execution, reporting, testing and optimization.
 
Ollie is a DTC company and we’ve built an incredible brand with raving customers, both humans and dogs alike. With your analytical prowess and customer-focused methodology, you will lead a cross functional team to develop, scale and optimize effective programs that drive higher customer LTV and long term loyalty. 



Responsibilities
  • Craft and manage the strategy, planning, development and execution of effective and memorable customer life-cycle experiences across multiple channels and mediums, including email, texts, physical materials, in box etc. that drive measurable improvements in customer engagement, loyalty, decreased churn and increased retention rates
  • Utilize analytics, data and customer insights to identify, size and prioritize opportunities that drive higher lifetime value for our target customer segments
  • Analyze and improve cohort performance by product, geography, channel, and other factors to understand what factors contribute to LTV 
  • Manage the development of campaign assets including gathering requirements, managing the creative review and approval process, collaborating with internal designers, copywriters, and developers, insure adherence to brand guidelines
  • Lead regular, lifecycle business reviews with cross-functional stakeholders; own tracking and reporting of key lifecycle marketing performance metrics 
  • Partner with our Product teams (digital and physical) to test and deploy improvements to the Member journey to decrease churn and increase overall NPS
  • Develop and monitor of automated programs and support with integration of new communication channels into our marketing strategies



About You
  • You have 5+ years of relevant experience (bonus if you have done retention marketing for a consumer subscription business)
  • You have a successful track record of developing and executing lifecycle marketing strategies, including measuring and delivering on performance targets 
  • You are highly data-driven and have strong project management skills that will aid you in designing and optimizing marketing programs to deliver upon overall company goals and metrics
  • You take ownership, are an inventive problem solver, and have a high-level of accountability
  • You have experience in innovative product development
  • You have exceptional analytical skills- ability to formulate logical, data-driven business insights and test new ideas to improve retention
  • You have strong leadership skills and ability to work cross functionally with multiple departments including but not limited to Product, Content, Operations, and BI
  • You are a self-starter with the ability to identify, prioritize, and help the team focus on the tasks that drive the most value 
  • You have a deep understanding of customer segmentation and ability to read the data
  • You have creative energy for crafting and directing the production of compelling campaigns with our designer and copywriter
  • You have technical skills (or want to learn), like SQL
  • You are comfortable pivoting between strategy and execution
  • You are detail oriented, operate with urgency and are comfortable with a high degree of dynamism in the business
  • This is a remote position and will require a go getter to be able to influence others to help achieve your agenda over zoom and slack



Benefits
  • Competitive pay + a stake in the company
  • Competitive health coverage including medical, dental, vision, and HSA/FSA
  • Unlimited vacation policy that you're actually encouraged to use
  • Paid parental leave
  • Pre-tax commuter benefits
  • Monthly lunch stipend through Seamless
  • Home office set-up budget
  • 1-week paw-ternity leave for new dog parents
  • Ollie subscription for one dog
  • Inspiring pack members!
 
you'd like to standout, tell us in your cover letter why you're interested in joining Ollie and how your skills match the responsibilities detailed in this posting.
 
Ollie embraces diversity and equal opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. Ollie is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please email [email protected]

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This job has a geo-restriction in place: USA Only.

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