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Marketing Manager

Schola


3 weeks ago

Job type: Full-time

Remote (USA Only)

Hiring from: USA Only

Category: Marketing


Title: Marketing Manager

Department: Marketing

Location : 100% Remote

Compensation:
 Competitive Salary 

Benefits:
● Health, Dental, and Vision.
● Flexible PTO Plan.

 

Do you excel at SaaS marketing? Are you a multi-tasking marketer? We are looking for a Marketing Manager to join our team! Our ideal candidate is a motivated, self-started, analytical, and creative marketer with a strong background in consumer journeys, content creation, multi-channel campaign and SEO. If the challenge of being a key contributor to a fast-growing company excites you, join us!

Our Marketing Manager will be responsible for establishing, maintaining, and optimizing communication workflows, email automation, content creation, and B2B & B2C multi-channel campaigns. You will have the opportunity to own channels, programs, and implement your own ideas.

At Schola, we are looking for entrepreneurial mindsets and hands-on go-getters.

You will be responsible for:

  • Executing a multi-channel messaging strategy in line with our B2B and B2C consumer personas
  • Growing, measuring and optimizing our inbound search volume
  • Collaborating closely with Sales, Parent Outreach, and Customer Success teams to identify areas for improving lead nurturing and client support
  • Leading projects with external vendors and freelancers
  • Serving as a customer expert, extracting insights for positioning our brand and fueling growth

You have the following qualifications

  • 3-4 years of experience in marketing, preferably start-up experience
  • You understand the ins and outs of Marketing campaigns and have experience executing
  • Have demonstrated ability in driving growth of organic channels
  • Understand SEO and stay up-to-date on algorithm changes and how this affects performance
  • Have experience contributing to different aspects of Marketing Campaigns
  • Ability to develop digital content in different forms including visuals, audio, video and webinar
  • Knowledge of software including Salesforce, Hootsuite, GSuite, and email automation (Pardot knowledge is a plus)
  • Methodical thinker and team player with strong commitment to diversity and inclusion
  • Extra points if you have experience in EdTech

Position Goals and Tasks

  • Take our marketing to the next level, including scalable automation and sustainable lead sources
  • Deliver on deadlines and thrive in fast-paced environments
  • Promote a test-and-learn culture that not only comes up with new approaches, but also measures, documents, and optimizes results.
  • Be a support to Marketing Director to meet and exceed department goals

About Schola

Schola is the smart way to discover the ideal PK-12 school. Our mission is to improve all students' educational journeys by allowing them to discover, connect, and enroll in their ideal schools. We are the go-to resource for families and schools allowing both ends to streamline the enrollment process. We are changing the way school recruitment is done and providing a better experience for families and schools. 

Before you apply, please check if any restrictions apply in terms of time zone or country.

This job has a geo-restriction in place: USA Only.

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