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Head of Marketing

Ankr


2 weeks ago

Job type: Full-time

Remote (USA Only)

Hiring from: USA Only

Category: Marketing


ABOUT ANKR

Ankr provides Web3 infrastructure for easy, accessible and affordable deployment of blockchain nodes, API’s, decentralized staking infrastructure and Layer 2 scaling solutions, designed to lower the entry barrier for everyday people, enterprises, and developers to contribute to blockchain ecosystems. Check us out at https://www.ankr.com/

Ankr was founded in 2017 in Berkeley, California. Its founding team and headquarters are based in San Francisco. Ankr’s distributed team of 50+ people operates from offices in San Francisco, Shanghai, Moscow, and Amsterdam.

 

Responsibilities:

  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
  • Design branding, positioning and pricing strategies
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Coordinate sales and marketing efforts to boost brand awareness

Requirements

  • Work experience as Head of Marketing or VP Marketing, preferably within our industry
  • Familiar with strongly interested in cryptocurrencies, blockchain, DeFi (decentralized finance) marketplaces
  • Experience running successful marketing campaigns
  • Solid knowledge of web analytics and Google Adwords
  • Experience with CRM software
  • Leadership skills with the ability to set and prioritize goals
  • Analytical mind
  • BSc or MSc in Marketing or relevant field

Before you apply, please check if any restrictions apply in terms of time zone or country.

This job has a geo-restriction in place: USA Only.

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