Creator Marketing Director
1 week ago
Job type: Full-time
Hiring from: USA Only
- Lead Medium’s creator marketing efforts, focused on attracting new creators to the platform, increasing awareness of and engagement with our publisher platform tools, and helping creators from all backgrounds reach their individual goals on Medium
- Drive product and marketing strategy by evaluating market trends, customer needs, and competitive landscape
- Partner with cross-functional teams to conduct research (surveys, interviews, etc) and data analysis to better inform product development, positioning, and GTM strategies
- Define target audience segments, identifying needs, behaviors, and priority messaging by cohort
- Deliver go-to-market plans for creator tools and features, including defining positioning, messaging, communications plan, and sales/marketing collateral as needed
- Manage ongoing creator-focused marketing and communications, partnering with cross-functional teams (growth, social, product, etc) to execute on and off-platform
- Continuously optimize efforts based on behavioral data/analytics and customer feedback
- 8-10 years relevant professional experience, ideally within a digital/subscription business
- 5+ years experience in product marketing and/or brand marketing
- Strategic marketing experience, including managing positioning, research, messaging, and launch strategies/tactics
- Experience with audience segmentation, either directly managing or as a key cross-functional stakeholder
- Strong analytical skills, with a proven track record of using data to inform, and measure success of strategies and tactics
- Experience partnering with Product/Engineering teams on product development, launch strategies, and/or campaigns
- You have a deep passion for and understanding of writing/the creator community, direct experience with creator marketing a huge plus
Before you apply, please check if any restrictions apply in terms of time zone or country.
This job has a geo-restriction in place: USA Only.
Please mention that you come from Remotive when applying for this job.
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