Account Based Marketing Manager
1 month ago
Job type: Full-time
Hiring from: USA Only
- Align closely with sales to develop an Account Based Marketing Plan for key enterprise accounts: defining target audience within accounts, crafting messages that align to persona challenges and expected business outcomes, aligning stakeholders to deploy a multi-touch marketing plan that will advance existing opportunities for the sales team within specific, targeted accounts and contacts.
- Deploy campaigns across various channels that align to sales goals and influence decision makers across the buyer’s journey.
- Establish key performance indicators for ABM programs and partner with marketing operations to analyze and interpret key metrics/reports driving continuous improvement
- Work with sales to create customized marketing and sales materials to support meetings within targeted strategic accounts.
- Partner with GTM to map organizational decision-makers and identify key contacts within each named account including developing and maintaining buyer personas
- Partner with sales and CS to identify potential opportunities using engagement data and activity triggers.
- Partner with Product Marketing to develop and maintain competitive intelligence
- Communicate and educate the sales team regarding new and planned marketing activities and materials including campaigns, sales plays and collateral.
- 5+ years of related ABM, enterprise demand generation marketing experience
- Proven track record with account-based marketing programs and experience working with enterprise account selling teams
- Excellent relationship management skills with ability to build rapport, influence, and deepen relationships with stakeholders, especially with sales
- Financial Services Industry (or translatable) experience
- Ability to speak with C-level executives and large groups
- Outstanding writer and verbal communicator
- Strong project management skills and ability to build and improve processes
- Analytically minded to keep abreast of the market and competitive landscape
Before you apply, please check if any restrictions apply in terms of time zone or country.
This job has a geo-restriction in place: USA Only.
Please mention that you come from Remotive when applying for this job.
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