VP of Marketing


2 weeks ago

11/05/2019 10:23:04

Job type: Full-time

Hiring from: North America

Category: Marketing / Sales

About Airbase:

Airbase is the first all-in-one spend management platform that provides companies unparalleled control and visibility into every dollar spent. We do that by replacing the multiple systems typically used to manage spend with a single platform that handles every workflow including expense approvals and payments (physical cards, virtual cards, ACH, check), while also automating away the bulk of spend-related accounting.

Airbase is well funded and getting ready to invest aggressively in growth in 2020. Learn more about why innovative companies like Gusto, Segment, Doximity, Getaround, Netlify, and more trust Airbase at airbase.com.

Position Overview:

We are looking for a passionate, creative marketing leader who can drive both big-picture strategy and focused execution in a high-growth environment. The VP of Marketing for Airbase will oversee all marketing activities including product marketing, demand generation, content creation, communications and all digital and modern demand marketing, with a proven track record of driving and accelerating revenue growth. The VP of Marketing will think quickly, love working on complex problems, and thrive in a dynamic, fast-paced startup environment.

The VP of Marketing will work side by side with sales playing a lead role in driving Airbase growth and revenue to quickly build a disproportionate brand presence, deliver metrics-driven demand generation and enable our rapidly-growing sales organization.

Key areas of focus for this role include:

  • Go-to-Market Strategy - Design and build a demand generation and content marketing machine. Build and scale all inbound & outbound marketing efforts. Grow marketing pipeline, track and measure all demand gen activities in close partnership with sales

  • Brand Building - Establish Airbase as a disruptive player in the spend management category for mid market high growth companies. Champion overall brand strategy with unique, compelling positioning, value proposition and messaging. Fully understand and communicate target audience and enhance the customer experience at every touch point.

  • Leadership/Team Building - Lead a growing marketing team by example and through mentoring, coaching, and counseling. Drive the vision for marketing and partner with leadership to help shape organizational culture and processes across the company

Key Responsibilities:

  • Be a category creator. Drive Airbase’s position as a visionary leader and disrupter with a strong position and awareness in the market with messaging that resonates and breaks through with finance leaders

  • Build and scale demand generation and customer acquisition programs to aggressively capture market share in a growing, underserved category

  • Build and scale go-to-market activities, including compelling integrated campaigns, market research, product launches, and sales enablement

  • Hire and develop a nimble, high-functioning marketing team

  • Build and scale solid foundation of marketing infrastructure, attribution and operations driving effectiveness and efficiency of all marketing activities

  • Provide Marketing leadership and communication within other departments providing feedback to the product and development organization regarding validation of customer needs, feature and product requirements.

Experience and Requirements:

  • 8+ years experience in fast-growing B2B SaaS space marketing directly to mid-market customers. Experience in finance software a plus

  • Degree in Marketing or related field. MBA and/or advanced degree preferred.

  • You are analytical with an innate understanding of how and when to start/stop/continue marketing investments

  • You are a great storyteller with deep customer empathy who thrives on walking in your customer’s shoes

  • Deep experience with digital marketing, attribution, and martech stack.

  • You’re results-oriented and know how to evaluate, prioritize, double down on, and spend smartly on marketing activities - and you care about the ROI

  • You attract, interview and close world-class talent

  • You are passionate about growth and building a business that focuses on its customers and building an organization that places a high premium on a great culture

  • You thrive in a fast-paced environment with no drama and you highly values teamwork

  • Exceptional presentation and listening skills. Must have the credibility and commercial maturity necessary to give high-quality input to a variety of audiences.

  • You have the gravitas, executive presence, charisma, creativity and knowledge to be a compelling and credible spokesperson for the company

Our first preference is for someone based in the San Francisco Bay Area. But, we're a very remote friendly company (most of the team works remotely from 6 countries) and are open to strong candidates from North America.

Please mention that you come from Remotive when applying for this job.

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