VP of Growth Marketing

Perfect Keto


2 months ago

07/28/2019 10:21:23

Job type: Full-time

Hiring from: US only

Category: Marketing / Sales


Perfect Keto is searching for a strategic, analytical VP of Growth.

You have an expert grasp on marketing and data analytics and will use your experience and skills to bring innovative approaches to acquiring and retaining customers. Your three core goals are: define the company’s executive growth marketing plan, coordinate and execute growth initiatives, and optimize our revenue funnel.

On a daily basis, you will utilize your knowledge of ecommerce and online marketing to guide your team on customer and user acquisition, retention, and lifetime value. You will be at the forefront of marketing trends and emerging media opportunities and will be eager to find new ways to grow Perfect Keto.

The VP of Growth will report to the President.

REQUIREMENTS

Responsibilities

  • Working with Founders and Executive team you will own all top-down marketing efforts through development and implementation of new and comprehensive growth marketing initiatives for Perfect Keto

  • Craft and implement demand-generation strategies for SEO, Content Marketing, Paid Advertising, Data Analytics, Social Media, and Video

  • Lead strategy and execution of channel-specific roadmaps by leveraging functional leads and their teams

  • Gather, decipher, and present insights from robust data with the support of Director of Growth direct report

  • Develop comprehensive strategies to improve rankings on search results and search performance across major search engines

  • Approve use of SEO agencies and cross-functional partners for campaign and project execution.

  • Oversee social media, reputation management & SEO monitoring, analysis and reporting to measure ROI and impact on Perfect Keto and approve internal growth models that identify high-leverage opportunities

  • Ensure all content marketing is positioned for success in Mobile; guide mobile SEO and SEM strategy working closely with our internal Ecommerce and Analytics teams, and external agencies

  • Assess, predict, present and defend the business impact and use of marketing strategies to the Leadership Team using data, experiential knowledge, and results from past experiments

  • Guide team members on industry trends, tools, and best practices

Qualifications

  • 10+ years of experience in progressive leadership roles at a consumer e-commerce business or agency servicing consumer e-commerce businesses in a very similar capacity

  • Passion for the health and wellness category, strong desire to improve the lives of others

  • Proven experience developing organic marketing strategies for website, mobile, video and social channels

  • Deep knowledge of how to develop a brand’s presence on all relevant social platforms, with especially strong proven track record scaling these platforms

  • Strong track record of building, managing and mentoring high performance teams

  • Comfort working in a fast-paced, rapidly scaling, remote working environment

  • This role is remote. The ability to travel to Austin as needed

  • Bachelor’s degree or higher

Required Skills

  • Strong cross-functional and team leader skills, fun to work with and for, effective in influencing and coaching others and collaborating with them to create phenomenal results

  • World-class expertise in performance marketing (including search, display, paid social, and affiliate) and media planning

  • Extremely high analytical capability complemented by a strong brand sensibility

  • Outstanding open and direct communication skills, with the ability to keenly listen

  • BENEFITS

We can't take care of others (our customers) without taking care of ourselves (our people) first. That's why we pay extremely competitive salaries and offer a variety of perks to help you optimize your health. We are committed to hiring individuals with a diversity of perspectives, backgrounds, and beliefs who can use their interest in health to help us build an organization that makes a difference in the world. Join Perfect Keto for the chance to collaborate with a talented and engaged team, passionate about leveraging nutrition to improve people's lives.

  • Salary: We pay competitively because we want the best people at our company.

  • Office Hours: You design your own workday. Work whenever you want, from wherever you want.

  • Vacation & Holidays: We have a strict two week minimum of vacation taken per year, and anything over that is unlimited and up to you. Take any holiday you want, but also feel free to work on any holiday you want.

  • Health insurance: We offer medical insurance coverage options. We also provide no-cost dental and vision coverage for all employees.

  • Nutrition: You get a monthly budget to invest on getting fresh food locally.

  • Fitness: You get a monthly budget to invest on a gym membership, personal trainer, yoga classes, and anything else that helps you increase your physical fitness.

  • Books: You get a free Kindle and four books per month.

  • Meditation: We cover any app or class you use to improve your meditation consistency.

  • Continued Learning: We cover anything that increases your work skills and provide a monthly budget for developing any personal skills you desire. You want to learn Spanish? How to do pottery? We have you covered.

  • Free product: You need to be able to brag about how awesome Perfect Keto products are, so team members get free product for their personal use.

  • Retreats: Having fun is one of our core values. Join us on our all expenses paid retreats to fantastic locations.

  • Parental Leave: Take the time you need to take care of your baby and yourself. Work will be there when you come back.

We are committed to hiring individuals with a diversity of perspectives, backgrounds, and beliefs who can use their interest in health to help us build an organization that makes a difference in the world. Join Perfect Keto for the chance to collaborate with a talented and engaged team, passionate about leveraging nutrition to improve people's lives.

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