VP Lead Gen/Marketing
3 weeks ago
Job type: Full-time
Hiring from: USA
Category: Marketing / Sales
We are looking for a seasoned SaaS marketing professional responsible for top-of funnel growth. Your primary focus will be generating leads by orchestrating a wide range of marketing measures from e-mail marketing, outbound sales to selected inbound marketing tactics. As part of the core management team you will also be responsible for the overall marketing and brand stratetgy as well as all public relations activities. You are a jack of all trades and are used to hustling for double-digit monthly growth!
Develop and implement various marketing initiatives to generate leads – a ton of leads each month:)
Grow our email list organically
Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends
Optimize our marketing automation, A/B testing and entire lead nurturing processes
Establish analytics reporting to understand how our marketing activity turns into customers, and continually refine our process to convert customers
Educate external and internal sales team about our USPs, core features and their exact benefits for clients
Develop product landing-pages and marketing materials
Building up marketing support team
Represent vVents at events or PR affairs
Proven track record of driving growth in customer base for a SaaS start-up
Can do attitude – modesty is not your strong suit!
Excellent communicator and creative thinker, with an ability to use data to inform all decisions
Comprehensive understanding of e-mail marketing (incl. metrics) and marketing automation technology
Good understanding of the various paid marketing channels and technologies Google AdWords, Retargeting and LinkedIN
Good understanding of WordPress, Optimitizely and Analytics tools (GA, Mixpanel etc.)
Analytical and able to derive meaning from analytics data (e.g. A/B testing)
Experience identifying and managing creative resources – everything from design to PR
BA/BS degree or equivalent working experience
Active and considerate team player
Professional – Accepts responsibility for all actions and follows through on commitments
Self-Starter and resourceful Problem-Solver
Bonus skills: HTML/CSS, Adobe Creative Suite
Become part of management team in quickly growing technology firm in the area of live video-streaming, eCommerce and big data
Collaborate with today’s most exciting tech players such Microsoft, Google, Amazon and Alibaba
Playmaker position – investors, CEO and team looks to you!
Very broad and challenging set of tasks
Management of small team – expand your leadership skills
High degree of freedom – make your ideas happen!
Entire marketing responsibility from day 1
Competitive compensation including attractive equity participation
If that sounds interesting, please send us your CV to [email protected]
Please mention that you come from Remotive when applying for this job.
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