Social Media Manager

Bakpax


1 month ago

09/14/2019 10:21:23

Job type: Full-time

Category: Marketing / Sales


What is Bakpax?

Bakpax uses artificial intelligence to “auto-grade” schoolwork in seconds. We save teachers the time and trouble of grading. We give them free standards-aligned content. And we give students instant feedback to increase their engagement and understanding.

Background on the Role

Bakpax was built for teachers. We have been working directly with teachers for the past two years to create the product they want and need. We continue to bring this feedback into the product every day.

We are looking for a social media-savvy writer and content creator, to help us connect with teachers and create a Bakpax community where teachers can share best practices and content creations. We’re looking for someone who has a fun and friendly sense of humor, who gets their energy from communicating and helping others, and who has a deep belief in the power of education to improve lives.

The Role

Channel Management

The top four social platforms where teachers spend the most time are Facebook, Pinterest, Instagram, and Twitter. You will be responsible for content development, publishing, and community management on each of these social networks, as well as others you see as critical to our social strategy. You will need a deep understanding of each platform and how it can be leveraged to connect to teachers

Influencer Marketing

Developing relationships with teachers who have a large following is a big part of our go-to-market strategy. You will be responsible for identifying, fostering, and managing relationships with the influencers whose audience of teachers can benefit the most from Bakpax.

Community Building

Bakpax helps teachers save time grading, delivers instant feedback to students, and provides standards aligned material to be used in their classroom. Surrounding each of these pain points are a plethora of sub-topics where the support of other teachers can be a tremendous help. Grading homework for completion vs accuracy, managing paperwork in the classroom, student handwriting, how well publisher content aligns to the Common Core State Standards, how to manage parental expectations, etc… You will be responsible for creating and managing an editorial calendar of relevant issues that ultimately align with the problems that Bakpax solves, and crafting creative ways to engage teachers in conversation around each topic using engaging content, polls, and contests.

Responsibilities

  • Manage day-to-day messaging, monitoring and moderation across social channels: Facebook, Pinterest, Instagram, and Twitter, among others

  • Write warm, funny, engaging content for social media channels

  • Define goals and drive short and long-term social media strategy

  • Translate social conversation into insights to inform the product roadmap

  • Identify and develop relationships with key influencers

  • Deliver comprehensive reporting and measurement

  • Oversee on-site social media strategies at major events and conferences

  • Provide support to our customers via social media channels

  • Work with our engineers to resolve product issues, relaying the most important information to our customers with clarity and precision

  • Turn frequently asked questions into clearly written help articles and video tutorials

Qualifications

  • 2+ years of social media experience

  • Excellent written and verbal communicator

  • Fun and friendly sense of humor

  • Strong sense of ownership and urgency

  • Strong organizational and project management skills

  • Intellectual curiosity for education technology

  • Demonstrated ability to create image and video content across social platforms

More about the job

  • Remote – We work remotely. This is nice, and, like anything, has its drawbacks. We’re committed to helping each other work remotely while building a strong culture. We’ll get together in person from time to time to have fun together, hone our communication skills and plan.

  • Healthcare – our government does not provide it, so we will.

  • Equity – You will receive options in the company as part of your compensation package.

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