Marketing Manager

Citrine


1 month ago

01/15/2020 10:22:57

Job type: Full-time

Category: Marketing / Sales


You will develop deep subject matter expertise by working across sales, product, customer, and technical teams in order to champion the Citrine Platform through customer stories, enablement content, demos, messaging and positioning, and more.

ABOUT CITRINE

At Citrine, we’re changing the way new materials are developed.  

We are the industry leader in materials informatics, the application of data-driven methods to materials and chemicals development. Our platform provides data management and AI tools customized to materials applications. Our users are scientists and engineers at large manufacturing and materials companies, as well as researchers at universities and government labs. Our platform is an essential workflow tool that enables these users to accelerate the development of new materials by systematically leveraging their data.

Citrine has been recognized for technology innovation by the World Economic Forum as a Tech Pioneer 2017, and won the Best-in-Biz Start-up of the Year Award in 2018. As a team, we are ambitious with our goals, passionate about our vision, and eager to grow and learn from each other.  Our team is growing fast and looking for the best to join us.

ABOUT THE ROLE

As an early and core founding member of the Marketing team, in addition to planning and executing marketing campaigns and creating marketing assets, you will be instrumental in designing best practices and processes to help create the roadmap for the future of the marketing team. You will collaborate with teams across Citrine to seek out and simplify the purpose behind our platform and find creative ways to translate this into value for our prospects and customers. You love writing, visual storytelling, and presenting. You have a passion for customer success and telling our customers’ stories. Last, but not least, you are excited by the potential of AI to enable greater sustainability and efficiency in the materials and chemicals industry.

You will develop deep subject matter expertise by working across sales, product, customer, and technical teams in order to champion the Citrine Platform through customer stories, enablement content, demos, messaging and positioning, and more.

RESPONSIBILITIES
  • Work closely with Sales, Product Management, Customer and Technical teams to develop awareness, enablement, competitive analysis, and messaging for our sales team and customers
  • Create and execute marketing plans and campaigns that build awareness, pipeline and adoption
  • Create marketing assets – including presentations, datasheets, whitepapers, website copy, campaign content, sales enablement materials (eg, FAQs, quick start guides), videos (eg, product demo videos), podcasts, and more – that demonstrate the strategic capability and value that Citrine enables for our customers
  • Develop product expertise, engage customers, evangelize success stories, and deliver our value to prospective customers
  • Ensure consistent messaging across all Citrine Platform demos and content
EXPERIENCE & SKILLS
  • 3+ years marketing experience at an enterprise software or platform company. Experience in the materials or chemicals industry, in Enterprise/B2B software, or at an AI/Machine Learning company preferred
  • Bachelor's degree in Engineering, physical science, or computer science, or commensurate experience strongly preferred. Advanced degree a plus, but not required
  • Previous experience in a role requiring a high level of autonomy and self-management
  • Deep understanding of SaaS business models
  • Previous success working in a fast-paced, dynamic environment with a rapidly growing company
  • Ability to generate and act on innovative marketing ideas while gaining buy-in from a cross-functional team of stakeholders
  • Experience working closely with sales teams
  • Experience building data collection and analysis tools/dashboards for marketing initiatives.
  • Hands-on ability to create a range of marketing assets, including succinct on-message product demo, videos and slide decks
  • Demonstrated ability to prioritize and drive project execution amidst competing priorities and goals
  • Strong communicator, writer, and collaborator
  • Analyzes and synthesizes broad, cross-business or cross-discipline information that leads to actionable insights
  • Strategic thinker who can translate our product capabilities into our customer’s competitive advantage

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