Head of Marketing, Content & Communications


2 weeks ago

11/17/2019 10:28:47

Job type: Full-time

Category: Marketing / Sales

About Microverse

Microverse is a global, distributed school for software developers that doesn't charge students anything until they get hired.

We are backed by Y Combinator and other top tier investors from Silicon Valley, and our team works remotely from all around the world. We are global citizens and passionate about our mission and company values. Being remote-first and fully transparent, we are proud of the amazing remote culture we are building, while also making time for frequent in-person meetups with team members around the world.

At Microverse, there are no classes or physical classrooms. Instead, students learn through a very unique approach — by remote pair programming and collaborating with other students in real-time, just as they would with colleagues in a real company. We create the support structure to help them learn the skills to become world-class software developers, and we don't charge them anything until they get hired.

Thanks to a unique peer-to-peer model that replaces teachers with students learning from and with each other, our low cost per student allows us to invest in exceptional individuals that no one else has access to. We have full-time students in 80+ countries, thousands of applicants per month from ~200 countries, and graduates from Nigeria to Mexico that have increased their salaries up to 10 times after completing our program.

Job description

With students in 80+ countries whose lives have been changed through our program and global community, Microverse is in search of a passionate Head of Marketing who will focus on brand, communications, and content. This individual will serve as an ambassador for the organization and will need to build relationships with the media, influencers, and internal and external stakeholders.

This position will report to the CEO and will be a key leadership position in the Marketing organization, working alongside the Head of Growth. This leader will oversee these areas within Microverse – public relations, brand, content, and social marketing. The ideal candidate will be a hands-on and scrappy professional who has well-rounded experience in strategy, mediums, and execution, as well as good familiarity with other areas of marketing.

Duties & Responsibilities

  • Oversee the creation and quality of content strategy deliverables, including success stories, student-generated content, and thought leadership pieces.

  • Define and orchestrate the content calendar across a mix of campaigns, owners, goals, and content types.

  • Maximize the impact of our brand by identifying new partners, channels, and content distribution strategies.

  • Lead global brand marketing and creative strategies for our website and all external communications.

  • Grow and manage a small internal team, contractors, and agency relationships for the execution of our content, PR, and social strategy.

  • Get hands-on with editing & guidance throughout the content production cycle.

  • Work with the company executive team to further define Microverse’s brand, messaging, and thought leadership while ensuring continued alignment with company goals.

  • Collaborate with team leaders in Growth, Admissions, Student Success, and Career Services to generate impactful content that resonates with Microverse’s audience of global talent.

  • Implement a global strategy for PR, including local and international media, as well as relationships with influencers and podcast producers.

  • Establish content goals and performance metrics with a view to ongoing content optimization.

  • Identify and document the content needs of key audiences, across all stages of the customer journey, in the form of content-actionable personas and journeys.

  • Identify key communications trends beneficial to Microverse.

  • Lead and support our email marketing strategy, including a/b testing of drip campaigns, SMS/WhatsApp communication, email lists, and newsletters.

  • Collaborate with the growth team and agencies to develop and optimize landing pages based on growth goals.

  • Design the strategy and manage the growth of Microverse’s social media presence and interaction with its audience on social channels.

  • Design and coordinate the process to gather and promote student content, including graduate interviews, articles, and testimonials.

  • Promote a culture of high-performance, continuous improvement and learning, and work-life harmony.

  • Establish and inspire team performance and development goals, assign accountabilities, set objectives, and establish priorities.

Education, Skills, and Experience

  • 3+ years’ experience and a demonstrated track record of success working with startups in content and marketing communications, preferably with a B2C organization.

  • Experience working for a remote or distributed organization with a global audience.

  • Demonstrated skill and comfort in proactively building relationships with top tier technology, industry, analysts, thought leaders, media/reporters, and editors.

  • Experience developing the brand and voice for a global organization.

  • Proven track record in designing and implementing a long-term and data-driven content marketing strategy.

  • Knowledge of SEO strategy and execution.

  • Demonstrated experience and leadership in managing a comprehensive communications strategy, media relations program, and social engagement.

  • Ability to quickly switch between high-level strategy and scrappy, hands-on execution.

  • Ability to make decisions in a changing and uncertain environment.

  • Excellent and persuasive communicator.

  • Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interface with Microverse’s leadership team.

You ideally... 

  • Have prior startup and remote work experience.

  • Have been described as resourceful, proactive, and entrepreneurial.

  • Have high empathy for working with individuals from different countries and cultures.

  • Are eager to experiment and learn.

  • Are based in Europe/Americas/Africa (for max. timezone overlap with the rest of the team).

  • Consider yourself to be a global citizen and passionate about making opportunities more equally distributed around the world.

  • Are familiar with working with modern tools such as Airtable, Zapier, Customer.io, Webflow, etc.

What we offer

  • Opportunity to join a rapidly growing company and shape our brand and marketing organization.

  • Autonomy, while working alongside the Head of Growth.

  • The opportunity to join the whole team at the company retreats around the world every year, while also enjoying a remote culture that fosters deep relationships through weekly online activities.

  • Work alongside a fully-distributed team of people from all around the world with a deep belief in our core values:

  • We are global citizens

  • We are passionate about our mission

  • We invest in people

  • We are eager learners

  • We are transparent

  • We take ownership of our work

  • We live a harmonious life

How to apply

Send us a short paragraph telling us why you think you are a great fit for this position. Include the word "coffee" at the beginning so we know you read the entire job description :)

Microverse is an equal opportunity employer and acts in this capacity without regard to race, color, religion, sex, national origin, age, or disability.

NOTE: Our company has competitive and transparent salaries adjusted for cost-of-living in different geographies. Your salary will depend on experience as well as the average cost of living in your area using a proprietary and transparent salary calculator for remote employees.

Please mention that you come from Remotive when applying for this job.

Help us maintain Remotive! If this link is broken, please just click to report dead link!

similar jobs

  • 3 days ago

    Are your editorial standards relentlessly high? Are you passionate about technology and leadership topics? We are looking for a talented editor who wants to work closely with writers to create engaging content. This is not your typical B2B content — we tackle complex topics in a human-centric way. We want someone who can do a quick line edit, but more importantly, knows how to shape an article with structure and tone. If this is you, we want to hear from you!

    As a Content Editor at Aha!, you will have an excellent opportunity to join a self-funded and profitable company that is growing fast. Aha! was founded by a proven team of product and marketing experts. More than 250,000 users worldwide trust our roadmap software to build and market products customers love.

    We are looking for someone who:

    • Has at least 7 years of experience editing B2B, software development, marketing, and/or leadership content

    • Is passionate about technology

    • Knows how to capture and maintain a company's tone and voice

    • Has exceptional writing and line editing skills, and enjoys delivering and receiving constructive feedback

    • Has the ability to quickly pivot between different types of content (thought leadership, educational articles, newsletters)

    • Is comfortable working closely with senior leaders

    • Thrives in a deadline-driven environment

    • Is bold and likes to take on increasing levels of responsibility

    We are committed to being great, and we want someone who:

    • Can work at a fast-paced company where the feedback cycle is measured in hours rather than weeks

    • Has a "can do" attitude and a background of delivering superb work again and again

    • Is seeking a career-defining opportunity and a proven, results-oriented team which has sold multiple software companies

    We are building a distributed team, and you can work from anywhere in the United States for this role. We offer generous salary, equity, benefits, and a profit-sharing program.

  • Description

    Hunter is a small group of people helping hundreds of thousands of professionals to create new connections. We strive to build a simple but powerful service accessible to the greatest number. We are looking for a Marketing Manager to take the lead in marketing in our team.

    The Head of Marketing connects our product to the outside world. As Head of Marketing, you will create content to help people get great results by using Hunter, and oversee our main marketing channels.

    Hunter is a small and fast-growing company, so you'll likely get to work on many different projects. Here are some things you'll probably do:

    • Create high-quality content to help people do great outreach
    • Grow Hunter's presence on social networks and in online communities
    • Work with outside partners to promote Hunter
    • Manage retargeting ads on Facebook to drive engagement
    • Monitor Hunter's website SEO

    You can find more about us in addition to this job description:

    During the application process, we will be happy to answer all the questions you may have.


    • You are very familiar with the SaaS industry and marketing/sales communities
    • You have significant experience in content creation and SEO
    • You communicate with ease and have an impeccable written English
    • You are excited by Hunter's mission and want to help people succeed
    • You love working remotely while maintaining great relationships with your team members


    This job isn't for everyone. But if you're looking to work remotely, in a small business having an impact on hundreds of thousands of professionals, and with plenty of time aside from your work, then it should be perfect!

    The team gathers during company retreats two times per year, each time in a new location in Europe. During these one-week events, the team gets to know each other and prepare the projects for the following months.

    Being part of the Hunter team will also get you:

    • A competitive salary
    • 5 weeks of paid vacation per year
    • 2 company retreats in Europe every year
    • Fully-paid setup to get started (including a MacBook Pro, standing desk and ergonomic chair)
    • $5,000 vacation bonus per year for a far-away trip
    • An awesome team 🤗
  • Animalz is a content marketing agency that strives to create the best content on the web. We help companies—particularly B2B SaaS businesses—grow by making great content that their audience loves.

    Our focus is on written content that helps companies educate and inform their audiences (Executives, Managers, and other specialized professionals in their field) on strategies and tactics for being successful in their work. Product, design, marketing, sales, and engineering are the main topic areas we cover, mostly within the SaaS/tech field.

    This is a writing-focused role that also requires direct contact with customers. In addition to high-quality writing, successful candidates should be able to demonstrate strong skills and/or interest in managing customer accounts and content workflows.

    An ideal content manager at Animalz:

    • is deeply passionate about writing and approach all forms of content with a creatively curious mindset
    • writes clearly, concisely, and in an organized way
    • has a marketing sense of storytelling
    • understands the business side of writing
    • is well-organized, independently motivated and loves working directly with customers
    • has experience with content marketing for B2B/SaaS companies and/or startups
    • is fascinated by the role technology plays in our day-to-day lives and the ways it continues to shape our future


    • You are able to articulate a basic B2B content strategy
    • You can clearly explain why a piece of content needs to be written
    • You know how to do on-page SEO for any piece you write
    • You have a strong writing ability
    • You've worked directly with customers and understand the basics for handling that relationship
    • You have a good basic understanding of how content marketing, SEO, email marketing, and social marketing function (on a theoretical level, at least) and how they can work together to get results.

    About Animalz

    We’re a remote team with a home base in NYC and team members scattered around the world. We have an eclectic team of marketers, scientists, journalists, operations folks, and more.

    We are an equal opportunity employer and value diversity in our company.

    About the Position:

    This is a full-time (40 hours per week) remote position. Although we applaud and encourage pursuing your passion projects, we want to make it clear that this is NOT a freelance/part-time position you can do in tandem with other major professional or academic endeavors.


    • Work from anywhere you like, as long as you have regular overlap with Eastern Time business hours and can schedule overlap with Pacific Time business hours when needed for customer calls.
    • Health insurance, covering 80% of the premium for health and 99% for vision and dental
    • 20 paid days off per year (including holidays)
    • Unlimited sick and personal days
    • Parental leave for both primary (up to 12 weeks) and secondary (up to 6 weeks) care providers
    • Monthly health and wellness stipend (for gym subscription or other physical activity)
    • Monthly team lunch stipend to enjoy lunch with a friend or coworker
    • Learning opportunities through internal workshops, talks, and attending conferences

    What's it like to work at Animalz?

    Join us for an hour-long webinar where we discuss careers, growth, and culture at Animalz. We'll make sure to leave time to answer all your questions.

    Grab a seat here: https://zoom.us/webinar/register/WN_9Hb4_yV9SyKDdBDhtRc9QQ

    We'd love to have you on a call!

Remotive can help!

Not sure how to apply properly to this job? Watch our live webinar « 3 Mistakes to Avoid When Looking For A Remote Startup Job (And What To Do Instead) ».

Interested to chat with Remote workers? Join our community!