Head of Marketing Analytics

AdQuick


1 week ago

09/05/2019 10:21:23

Job type: Full-time

Hiring from: US only

Category: Marketing / Sales


At AdQuick’s core is data. We’re hiring someone who lives and breathes data, specifically in the context of marketing and ROI. We’re making the impossible a reality by analyzing and quantify the impact of real world advertising. AdQuick is looking for an analytics lead to create a first of its kind analytics dashboard for clients in outdoor advertising. 

  • Must be interested in being a player at the beginning (hustler) and interested/able to hire and grow the team as necessary

  • Own AdQuick’s analytics suite for outdoor media

  • Expert familiarity with media mix, ROI, ROAS, and a great problem solver to explore ways AdQuick can pioneer real-world analytics

  • Work with clients to innovate and drive visibility for ROI on outdoor advertising campaigns

  • Find, vet, and integrate with various data providers to increase data sources for AdQuick

  • Package case studies for clients and general public to promote AdQuick’s offering and drive awareness with new customers

  • Attend conferences as a speaker or participant where applicable

  • Build marketing and analytics team as you see fit

  • Like to have fun and has a good sense of humor

Please mention that you come from Remotive when applying for this job.

Help us maintain Remotive! If this link is broken, please just click to report dead link!

similar jobs

  • We’re currently looking for a Marketing Manager to join WP Media and be part of our marketing team.

    As a Marketing Manager, you will implement, track and optimize our digital marketing campaigns. Your mission is to improve new customers acquisition and strengthen customer loyalty and retention, first for WP Rocket, and after a few months for Imagify.

    What you will do:

    • Plan and execute paid traffic campaigns (SEM, paid social)
    • Manage and develop resources like customer reviews, videos, and ebooks
    • Set up inbound marketing campaigns to drive more new customers
    • Create, test and optimize landing pages to improve the conversion rate
    • Plan and execute email campaigns (for promotions and new releases) using Klaviyo - our email platform: segment database, create coupon codes, send emails & reminders…
    • Increase retention optimizing email flows (renewal, cart abandonment, etc…)
    • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

    Both autonomous and team player, you are able to handle various activities and to prioritize. You have an analytical mind and a good sense of detail. You will join the marketing team composed of a content writer, an affiliate manager, and a CMO.


    REQUIREMENTS

    • Being highly organized, analytical, and detail-oriented.
    • Speaking English (French would be a bonus)
    • Excellent communication skills
    • Min. 3-5 years of experience in managing marketing campaigns
    • Comfortable in technical environments
    • Love working in a team
    • In love with cats, corgies or both

    BENEFITS

    WP Media is the company behind WP Rocket and our other performance plugin Imagify.

    Founded in 2014, we’re a fully remote distributed team of 23 people.

    Here’s what we offer:

    • Friendly team
    • Work remotely
    • Flexible hours
    • Loose vacation policy
    • Profit-sharing plan
    • Annual Bonus
    • Annual budget to go to Conferences
    • Monthly budget for your remote work needs

    We encourage employees to enjoy their personal life by having flexible hours and unlimited vacation. We care about the work you do not the hours you do, and we want you to feel happy and fulfilled. 🤗

    We have a very strong transparency culture, within our team and to the public, for example we have a Public Salary Grid

    Learn more about our Vision & Culture.


  • About Kraken

    Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.  Founded in 2011 and with over 4 million clients, Kraken is one of the world's largest, most successful bitcoin exchanges and we're growing faster than ever. Our range of successful products are playing an important role in the mainstream adoption of crypto assets.  We attract people who constantly push themselves to think differently and chart exciting new paths in a rapidly growing industry. Kraken is a diverse group of dreamers and doers who see value in being radically transparent. Let's change the way the world thinks about money! Join the revolution!

    About Cryptowatch

    Cryptowatch is the top trading terminal for crypto assets. The team operates as an independent business unit within Kraken, with the mandate to provide sophisticated tools for all types of traders in the crypto world. The platform connects to all the top exchanges in crypto to feed real-time market data and price charts to thousands of traders around the clock, with unique tools to help traders analyze the market and make trades quickly and easily no matter which exchange(s) they choose to trade on. Our team is looking for entrepreneurial dreamers and doers - we truly believe our success depends on having both in spades. Join us and the movement to change the way the world thinks about money.

    About the Role

    This role is remote

    The Growth Marketing Manager on the Cryptowatch team will be responsible for growing quality traffic to the Cryptowatch platform, and work closely with Product, Marketing, and Business Operations to learn about our audience, bring them to the platform, and share insights with our broader teams. This role will focus primarily on organic traffic generation, with some paid acquisition efforts. Entrepreneurial experience or mindset is necessary for this role - ideally, you’ve been given zero budget and a mandate to grow traffic in a past project or role.

    You will play a major role in the growth of Cryptowat.ch as the epicenter of the crypto trading world. You will need to build a deep understanding of our clients and audience, deftly handle multiple channels with a voice that fits our “brandless” persona, and ruthlessly iterate tests to learn and improve. You will move seamlessly between strategy and execution rapidly with the goal of compounding the growth of quality traffic to the platform. 

    Success in this role requires thriving in a fast-paced and collaborative environment where a go-getter attitude is a must. We work remotely, so this role requires strong self-management skills and a willingness to strive ahead with your ideas even when no one is watching. At Kraken, you will have an opportunity to grow a one-of-a-kind product in a fascinating intersection of finance and technology with a truly global team.

    Responsibilities

    • Understand and carry the modest, direct, and low-profile branding of Cryptowat.ch through every interaction we have with customers; work with Product to ensure that voice and tone are consistent in all communications.

    • Create and run campaigns across channels (social, email, display, search) to drive engagement and account creation for the Cryptowatch platform. 

    • Grow our influence and impact on Google, Facebook, Twitter, Reddit, Telegram, and other channels heavily trafficked by our core audience of crypto traders. 

    • Build partnerships with key industry influencers in the trading and crypto spaces to get Cryptowatch in front of as many potential clients as possible. 

    • Create instructional content to help clients understand why they should use Cryptowatch and how they can leverage it most effectively.

    • Coordinate with marketing team to produce longer form, deep analysis in the right tone for the brand, and launch cross-channel campaigns to promote the content. 

    • Learn about our clients and site visitors via surveys and interviews, and pass that intelligence to Product, Marketing, and Business Operations teams. 

    Requirements

    • 2+ years of experience in a similar growth marketing, user acquisition, digital marketing, affiliate marketing or social media management role.

    • Proven experience in recruiting affiliates, running ad campaigns and leveraging content to increase organic revenue.

    • Entrepreneurial and resourceful - come to the table with ideas, test them, and optimize the ones that fit with the brand and perform well for the bottom line. 

    • Able to run multiple campaigns / threads at once while maintaining attention to detail.

    • Ability to quickly build systems using automation tools (Zapier, Reddit bots, etc) and clever process. 

    • Experience working with data visualization and web analytics tools like Grafana and MixPanel, as well as automation tools like Zapier, Reddit bots, Buffer, etc a plus. 

    • Former founder of a consumer-focused tool a plus.

    • Prior experience in crypto or fintech a plus.

    We’re powered by people from around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.

    Check out all our open roles at https://jobs.lever.co/kraken. We’re excited to see what you’re made of.  

  • What your day will look like

    You’ll be working closely with me (Head of Operations), Anthony (PM), and our engineering team to debug, test, and implement new internal features.

    Things you might do on any given Tuesday at Blanket:

    • Implement and maintain our operational stack (e.g. Periscope, HubSpot, Salesforce, Customer.io, Segment, Zapier, and more) and other relevant integrations between them.

    • Research, select, implement and integrate new best-of-breed tools covering different areas.

    • Set up and maintain reliable tracking throughout the lead lifecycle.

    • Build, enrich and maintain a highly accurate lead database and manage the processes and tools integrated to it.

    • Provide reliable dashboards and reports to track sales qualified leads performance as they move through the funnel

    • Design and measure segmented nurturing journeys and scoring workflows.

    • In short: manage marketing stack, database, and analytics.

    Requirements

    2+ years of working with a data-informed Sales, Growth or Marketing team

    There are other requirements that I could list here, but the reality is that they'll differ depending on your specific background (Growth, Sales, Marketing). We expect you to lean into your strong suits and effectively communicate what skills you lack as you simultaneously get better at them.

    Please point out what you consider your strengths are and why you think they're required for this position when you reach out.

    Preferred

    • Experience working remotely

    • Experience setting up integrations with Zapier

    • Experience in working with Segment and data visualization tools like Periscope

    • Experience setting up tracking and attribution for a B2B company

    What we value

    • We’re building a teammate centric and remote-first company that recruits the best talent regardless of location, background, or gender.

    • We consider our work to be our craft. We're driven by progress, getting a little bit better at what we do every single day. We value working openly and transparently because it helps maintain and scale our culture.

    The best way to feel what we value is to check out culture guide.

    We're likely not a good fit if you

    • Seek comfort

    • Feel best around teams with a clear hierarchy

    • Find that teams work best when people stick to their job descriptions ("I probably shouldn't do that, that's not my job")

    • Think hustle and hard work are overrated

    • Feel that you're at a skill level that you're complacent with

    • Think that remote teams don't work as well as having everyone in the same office

    • Are any combination of ninja, rockstar, or guru

    • Enjoy big-reveal moments after working siloed on a project

    • Consider joining if you

    • Value a teammate approach to company building

    • Enjoy working in flat-ish hierarchies

    • Think that there's still a ton for you to learn

    • Believe in openly sharing progress as you work

    • Believe in giving and receiving candid and transparent feedback

    • Are capable of having robust debates

    • Embrace a Disagree and commit culture, because it leads to better products than consensus-driven ones

    • Are an entrepreneur at heart

    • Believe in being deliberate about how you spend time

    • Are high on self-awareness and introspectiveness

    Perks and benefits

    Our four biggest perks and benefits:

    • Work environment freedom and flexibility

    • Everything you do or say matters

    • Everything you do or say has a tangible impact

    • Results are valued over egos on all interactions

    Since we believe those benefits are vital to long-term sustainable happiness, it means that our monetary and lifestyle benefits will always use them as a Northstar:

    • Work wherever you want

    • We cover 90% of your health insurance premium

    • We cover 75% of your dental and vision insurance premiums

    • Workspace stipend (up to $500 a month)

    • Book stipend (up to $30 a month)

    • Learning and development credit per year to invest in your craft

    • Three paid weeks and five paid holidays per year

    • 12 weeks of paid family leave (for primary and secondary caregivers)

Remotive can help!

Not sure how to apply properly to this job? Watch our live webinar « 3 Mistakes to Avoid When Looking For A Remote Startup Job (And What To Do Instead) ».

Interested to chat with Remote workers? Join our community!