Growth Marketer

Pexels


3 weeks ago

08/29/2019 10:21:23

Job type: Contract

Category: Marketing / Sales


Pexels is one of the biggest, most loved and fastest growing photo communities in the world. We give talented photographers a huge audience and help millions of creators to easily create beautiful products and designs. We are the fourth most upvoted product on Product Hunt ever (We've actually been #1 for a long time :) ). Among our millions of users are people from the greatest brands and companies in the world like Forbes, Buzzfeed and Facebook. And we’ve never had a dedicated growth marketer. That’s right. You could make your mark as the first growth marketer for a platform that has more than 18 million visits per month. 

We have a very high bar regarding the skills, character and ambition of our team. We are looking for coworkers who are among the very best in their field who can help us turn Pexels into one of the big tools and cultural icons used by tens of millions of creatives worldwide.

Responsibilities 

  • Run experiments to drive growth of our products.

  • Distribute our wholly-owned content within and beyond our immediate community

  • Analyze all aspects of the conversion funnel, identify the largest areas for improvement, and implement strategies to capitalize on these opportunities.

  • Influence core product levers for driving acquisition & retention.

  • Implement robust user acquisition campaigns using all digital marketing channels as well as third-party technologies and platforms.

  • Utilize strong analytical ability to plan and execute experiment and conversion tests.

  • Help establish growth and customer acquisition metrics (LTV, CAC across different segmentation).

  • Identify trends and insights, and optimized spend and performance based on the insights.

  • Collaborate with internal teams to evaluate and optimize growth strategy.

  • Provide thought leadership and perspective for adoption when appropriate.

Requirements

  • Track record of growing paid and organic traffic 

  • Data analytics and digital marketing experience

  • Well-versed in digital marketing tactics, including SEO, SEM, social media advertising, email marketing, influencer marketing, online display media, etc.

  • Must be able to show how you iterated a variety of marketing experiments and how came to conclusions

  • Demonstrable analytical rigor: be able to quantitatively analyze marketing programs

  • Experience with Google Analytics, KissMetrics, Optimizely or other website optimization and event-based analytics tools

  • Experience with running and analyzing controlled experiments

  • Ahead of the curve with the latest and best practices in growth hacking and metrics of success

  • Knack for telling stories with data and can transform complex tables into insightful and easy-to-read visualizations 

  • Savvy with all social media platforms and working knowledge of ad serving tools

  • A quick learner, self-motivated, ambitious, and detail-oriented

  • Confidence to operate in a quickly changing environment

  • Positive, roll up your sleeves can-do attitude with focus on results

  • Passion for photography a plus!

What We Offer

  • A small, flexible and very effective team 

  • We are a German company but our team is fully remote and spread around the globe. We have team members in Canada, US, Wales, Brazil, Germany, Australia, Uruguay and Russia.

  • Regular team retreats. Our next team retreat is in San Diego.

Please get in touch with us and include your CV/LinkedIn, and anything else that helps us understand that you are amazing.

This is a fully-remote, contractor opportunity.

Please mention that you come from Remotive when applying for this job.

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