Director of Organic Marketing


1 month ago

10/21/2019 12:43:44

Job type: Full-time

Salary: $90k – $110k

Category: Marketing / Sales

Knowable is a first-of-its-kind audio learning platform and library of original, expert-led audio courses. We create immersive, screen-free learning experiences that help people get inspired, learn new things, and accomplish their personal and professional goals. Knowable is built by a distributed team of audio lovers and lifelong learners and is venture-backed by Andreessen Horowitz, Upfront Ventures, Initialized Capital, and First Round Capital, among others.

We’re seeking a Director of Organic Marketing to take ownership of Knowable’s non-paid marketing and user acquisition initiatives.

While Knowable is a fully remote company, applicants in Los Angeles or Pacific Time Zone are strongly preferred.

What you’ll do:

  • Take ownership of marketing strategies across all non-paid channels, including email, newsletter, blog, SEO, social, and content.

  • Rigorously analyze campaign results and optimize growth strategy accordingly.

  • Lead user and market research initiatives and work with our Product and Business Development teams to translate customer data into action items.

  • Hire and manage teams to produce beautiful, persuasive marketing assets.

  • Set standards for strategy, planning, analysis, and recurring execution.

  • Share weekly performance reports with the entire team and provide actionable recommendations.

  • Stay up to date on competitive landscape and identify areas of opportunity.

  • Deliver projects on time and with integrity.

  • Work closely with Director of Paid Marketing to optimize both paid and non-paid marketing efforts.

  • Be a thought leader and contribute to a culture of learning and high achievement.

What you’ll bring:

  • 2+ years of organic marketing and analysis for highly-relevant B2C businesses.

  • Data-driven decision maker experienced in A/B testing and conversion analysis.

  • Fluency in brand communications.

  • Expert presentation skills and an obsession with brand, design, and language.

  • Outstanding copyediting and proofreading skills.

  • Ability to self-direct and drive projects from strategy to execution.

  • Entrepreneurial mindset and willingness to adapt to new conditions on short notice.

  • Deep understanding of media landscape and popular culture and an ability to forecast trends.

  • An aversion to conformity + desire to create category-defining creative.

  • Interest in the podcast, audiobook, and media businesses.

What you’ll get:

  • Opportunity to be on the ground floor of a venture-backed team building a socially positive brand.

  • Equity compensation.

  • Freedom to work from anywhere in the world. We care about results, not facetime.

  • Monthly stipend for gym, phone, and co-working space.

  • Flexible vacation policy.

  • 100% covered medical, dental, and vision insurance.

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