Director of Marketing

Maze


3 months ago

10/10/2019 10:21:12

Job type: Full-time

Salary: $60k – $90k

Category: Marketing / Sales


You will work on creating and processing the marketing strategy at Maze, as well as scaling the marketing team. Here's what you'll be doing at Maze:

  • Define a cross-channel marketing strategy and the budget associated to reach measurable business and company objectives.

  • Identify, hire & manage talented marketing people to create a diverse and fully-fledged marketing killer team

  • Analyze the high-level marketing strategy performance and create reports and recommendations to drive the marketing effort.

As part of the Maze team, here are the things you and your team will work on:

Demand generation

  • Identifying and testing paid and non-paid channels in order to create a scalable and replicable acquisition strategy.

Partner marketing

  • Work alongside our partners and world-leading design platforms (InVision, Marvel, Sketch, Figma, Adobe...) in creating campaigns, content & events.

Content marketing

  • Our goal is to become a powerhouse of quality user-research content: Define a content & SEO strategy to generate organic leads & drive acquisition.

Product marketing

  • Engage with communities of designers/product teams & create campaigns and excitement around new product releases.

Community building

  • Manage and scale our community of designers and evangelists around Maze through social media, events sponsoring & webinars.

Requirements:

  • Experience in recruiting, leading & managing a marketing team of 5+ people

  • Highly data & optimization driven

  • Strong interest in content marketing, SEO and startups

  • Native-level English speaker

  • Proficiency in tools like Google Analytics, Ahrefs, Amplitude...

  • Enjoy working remotely

Bonus points:

  • Worked in the design space

  • Worked for a SaaS startup

  • A good dose of ambition, as well as a great sense of humor

Please mention that you come from Remotive when applying for this job.

Help us maintain Remotive! If this link is broken, please just click to report dead link!

similar jobs

  • 2 days ago

    As GitLab's Director of Global Sales Development, you will be responsible for growing pipeline through outbound lead generation and inbound lead management. This role will manage SDR managers worldwide, across all sales segments to ensure our sales organization has enough opportunities to meet or exceed their enterprise sales targets.  You’ll partner closely with our Senior Director of Revenue Marketing, SDR Managers, as well as our Marketing and Sales teams to align on strategic business initiatives, improve processes, and ultimately drive revenue for GitLab. 

    Don’t have a ton of knowledge about GitLab yet? Don’t worry. We have an extensive onboarding and training program, and you’ll be provided with the necessary DevOps and GitLab knowledge to fulfill your role, and mentor your team. 

    What you’ll do in this role: 

    • Ensure sales accepted opportunities are sourced in accordance with company targets, and that our sales organization has enough pipeline to work with to be fully productive.
    • Ensure we efficiently and effectively qualify inbound demand as well develop outbound strategies per region while leveraging digital and field marketing resources for particular campaigns
    • Motivate and develop SDRs in alignment to our leveling concept in order to exceed goals through coaching and incentives and grow their careers. A successful candidate will be equal parts business manager and talent developer. 
    • Plan, forecast, and understand ramp adjusted capacity to ensure the team is grown effectively, in tandem with the needs of our sales organization and the supply of inbound demand from marketing.
    • Manage SDR rosters for tracking ramp adjusted capacity and productivity.
    • Manage SDR reports and dashboards to ensure the results they deliver can be easily understood by stakeholders throughout the organization.
    • Build a word-class lead generation team. Recruit, train, and develop a global team of SDRs, and SDR managers.
    • Effectively manage paths for career advancement within the SDR functions as well as to closing sales roles.
    • Partner with regional managers to develop campaigns that align to their regional goals based on a territory plan.
    • Iterating the sales development process, methodology, campaigns, hiring profiles, training and enablement with respect to the GitLab core values.
    • Work closely with marketing, sales, and people ops to ensure SDR onboarding program and ongoing training is up-to-date on our current product offering.
    • Partner with sales and marketing operations to ensure the SDR team has the best tools to do their job, and that they are configured to ensure SDR efficiency and productivity, especially salesforce.com and Outreach.
    • Focus on the quality of opportunities without sacrificing quantity.  The four core metrics this role should care about are the impact on the sales cycle, close rates, pipeline contribution and average deal size.

    You should apply if you have: 

    • 5+ years experience managing an SDR organization globally, experience managing closing roles a plus as well.
    • A proven track record of delivering sales pipeline at a fast growing company with multiple sales segments with an inbound and outbound model.
    • Experience in and open source or open core model a big plus.
    • Experience managing managing managers in an outbound prospecting organization in a global organization.
    • Familiarity and experience with cultural difference in prospecting activities.
    • Power user of salesforce.com and SDR cadence management software.
    • Ability to drive cross functional alignment and coordination across sales and marketing teams.
    • Ability to attract, retain, and motivate exceptional SDRs and SDR managers.
    • Have a general understanding of Git, GitLab, and modern development practices.
    • A broad knowledge of the application development ecosystem.
    • Awareness of industry trends in enterprise digital transformation, DevOps, and continuous integration.
    • Excellent written and spoken English.
    • Accurate, nuanced, direct, and kind messaging.
    • Being able to work independent and respond quickly.
    • A shared interest in our values, and working in accordance with those values. 

    Also, we know it’s tough, but please try to avoid the confidence gap. You don’t have to match all the listed requirements exactly to apply! We value diverse experience, so go for it and submit an application if GitLab sounds like a place you’d like to join.

    Hiring process: 

    Our hiring process for this position can be found in our handbook. To learn more about someone who may be conducting the interview, find their job title on our team page. Additional details about our process can be found on our hiring page.

    What it’s like to work here:

    The culture here at GitLab is something we’re incredibly proud of. Because GitLabbers are currently located in more than 63 different countries, you’ll spend your time collaborating with kind, talented, and motivated colleagues from across the globe. Some of the benefits you’ll be entitled to vary by the region or country you’re in. However, all GitLabbers are fully remote and receive a "no ask, must tell" paid-time-off policy, where we don’t count the number of days you take off annually. You can work incredibly flexible hours, enabled by our asynchronous approach to communication. We’ll also help you set up your home office environment, cover your home internet subscription, pay for your membership to a co-working space, and contribute to the travel costs associated with meeting other GitLab employees across the world. Also, every year or so, we all get together at our Contribute event.

     

  • Airbase is a modern spend management system designed for growth companies that need a single platform capable of managing entire company spend. Airbase brings the benefits of corporate card expense management, bill payments and accounts payable automation in one unified platform. Airbase is well funded and getting ready to invest aggressively in growth in 2020. 

    Learn more about why innovative companies like Gusto, Segment, Doximity, Getaround, Netlify, and more trust Airbase at www.airbase.com

    You will manage the content calendar and own all aspects of production including managing editors, freelancers, and design.
    This is a fantastic opportunity for an experienced content creator looking to make an impact at an early-stage software startup by building a content program from the ground up.

    What you’ll do

    • Lead content strategy: work closely with marketing, sales, product, and customer success to develop content topics and themes that will resonate with our target audience.
    • Own the content calendar: Including but not limited to blogs, whitepapers, PDF downloads, events, webinars, interviews, videos and case studies.
    • Own the content for the buyer’s journey: Map out the buyer’s journey for each persona and create useful content for each step.
    • Work with other members of the marketing team to create content for inbound, outbound and brand campaigns as well as SEO. 
    • Work with sales and sales enablement to develop & maintain effective prospecting materials and including collateral, sales materials, presentations, etc.
    • Continually enhance our website presence and ensure content is comprehensive, current, accurate, and easy to navigate. Work alongside the head of growth marketing to execute their conversion optimization plans.
    • Metrics and reporting: Track and report KPIs and use that data to inform your content strategy and improve performance.

    About you

    • You have 5+ years of experience in content marketing (B2B SaaS experience a plus)
    • You have a talent for discovering customer interests and developing compelling content.
    • You have proven experience in managing and executing on a content calendar.
    • You’ve demonstrated an ability to build and manage a team of editors, freelancers, and agencies.
    • Skilled in writing, editing, and proofreading, and have a solid content portfolio with examples of high-quality work across a variety of mediums.
    • Prior accounting experience or familiarity with the industry is a major plus.
    Our first preference is for someone based in the San Francisco Bay Area. But, we're a very remote friendly company (most of the team works remotely from 6 countries) and are open to strong candidates from North America.
  • 4 weeks ago
    Percona is a leader in providing best-of-breed enterprise-class support, consulting, managed services, training and software for MySQL®, MariaDB®, MongoDB®, PostgreSQL® and other open source databases in on-premises and cloud environments. Our services and software accommodate rapid growth and application development, help companies develop and deploy agile solutions and improve your ability to keep up with customer needs.

    Discover what it means to work with some of the smartest people in the industry, and help solve some of the most challenging customer problems. We offer flexible hours, competitive salaries, the ability to work remote and the amazing experience of working with a multinational team of experts.

    Percona is looking for a hands-on and energetic Junior Demand Generation Specialist to help build our global marketing initiatives. The ideal candidate will have responsibility for executing marketing activities, have an analytical mindset and be ready and willing to step in where needed. They will report to the current Demand Gen manager and work closely with cross-functional peers to build and execute campaign and event related activities.

    What You WiIl Do

    • Data hygiene: Maintain HubSpot database to improve data quality, reporting, and segmentation. 
    • Email campaigns: Execute and manage within HubSpot. Run A/B testing on subject lines, images, copy and design.
    • Reporting: Analyze metrics to determine effectiveness. Monitor, track and communicate campaign performance.
    • Demand Gen: Coordinate vendor programs around content syndication and other paid promotions.
    • Webinars: Manage program lifecycle: Speaker selection, content creation, promotion, follow up and analysis.
    • Social Media: Grow and engage prospects on social media channels
    • Events: Assist with campaign development and execution support as needed across the broader marketing team.

    What You Have Done

    • Bachelor’s degree or equivalent experience preferred
    • 1+ years in marketing within software, technology, or †XaaS industries
    • 1+ years of experience in a demand generation role for a fast-paced B2B technology company (preferably SaaS)
    • Experience managing and supporting large eventsProficient with HubSpot, CRM systems (Salesforce a plus) and social platforms.
    • Experience with list management, database segmentation and email delivery 
    • Working knowledge of SEO, Google Analytics and Google AdWords campaigns
    • Basic knowledge of HTML, CSS and web development tools
    • experience working in a remote environment highly preferred
    • Self-starter who can work independently and proactively to resolve issues, take ownership of projects and processes
    • Ability to participate within a cross-functional team and act autonomously as necessary
    • Advanced verbal and written English skills required
    • Proficient knowledge in Microsoft Office and/or Google Apps
    • Certifications in Hubspot and Adwords a plus
    This position is fully remote and can be located in either Canada or Latin America.

    Remote work from home openings require consistent and strong internet access.

    HQ is in Durham, NC USA.  Staff members should be available if there is a need for any onsite trainings and/or events at any time.    

    Note that your legal agreement will be with Percona Staffing LLC, a USA corporation and a subsidiary of Percona LLC.

    Please review our Percona GDPR Privacy Policy.

Remotive can help!

Not sure how to apply properly to this job? Watch our live webinar « 3 Mistakes to Avoid When Looking For A Remote Startup Job (And What To Do Instead) ».

Interested to chat with Remote workers? Join our community!