Director of Marketing

Follow up boss


4 weeks ago

08/22/2019 10:21:23

Job type: Full-time

Hiring from: US only

Category: Marketing / Sales


Follow Up Boss is at a unique point in our growth stage - we’ve been able to build a robust and strong product and brand that our customers are drawn to and align with (not to mention a profitable, self funded company).  

Our strongest performing lead generator has historically been referrals from happy customers; our customer support and success are second-to-none.  While there is both direct and indirect competition in our space, we feel like we’re well positioned as the real estate CRM leader and believe there is ample room for continued growth in the market.   

We’ve gotten to this point largely without any real “Marketing Engine” and believe we need to now add this as a primary focus for the business.  We feel that in order to achieve the growth targets we’ve set for the company it is imperative we actively promote and create awareness of the Follow Up Boss product and brand to the right customers (i.e. agencies and teams needing a CRM solution).  

Our focus has never been on outward promotion or brand positioning and we feel that needs to change and we need someone to own that process. 

We’re looking for someone who can develop and execute a strategic marketing plan consisting of aggressive demand generation programs, strategic product marketing and content plans, digital campaigns, event/experience initiatives, and comprehensive sales and partner enablement initiatives designed to deliver on revenue and growth targets - while important, we’re not looking for someone to focus on drip campaigns, on-boarding experience or incremental growth ideas.  We need someone who understands and can focus on the big picture, increasing the top of the funnel; someone who can help us be noticed, be seen and be found.

 We don’t currently have a marketing team, so much of the work this role will entail is the practical day-to-day stuff.  We want someone who understands marketing analytics, can cut through the BS and help us focus on the right metrics and growth drivers.

We’re looking for someone to completely own this side of the business and lead the strategy and execution - we’re looking for an “A Player”: someone who’s done this before in a similar stage company, in a similar industry, with a similar product offering and price point.   

Who Is Follow Up Boss?

  • We’re a powerful, intuitive, sales-focused CRM for real estate teams (and we use our own product)

  • We’re a self funded, profitable company started back in April of 2011

  • We’re a remote company with a mostly US-based team

  • We don’t just claim to be customer-centric - we live it: https://www.facebook.com/followupboss/reviews

Check out our video on how we work: https://www.followupboss.com/about/

Why Work With Us?

  • We’re a young, ambitious company who only answers to our customers

  • Opportunity to have a big impact on our growth and your career

  • 100% Remote 

  • Annual Team Retreats + mini-departmental retreats

  • Highly competitive salary

  • Best-in-class Benefits Package (Medical, Dental 100% premiums paid)

  • 4 Weeks PTO + Sick Leave + 8 Holidays

  • Parental Leave (12 wks primary caregiver / 6 wks secondary caregiver)

  • Home office upgrade stipend

  • Yearly money to spend on education and self-improvement

  • Fun perks like free coffee, birthday off and a monthly fitness stipend

  • Your responsibilities will include: 

  • Developing and executing a strategic marketing plan consisting of aggressive demand generation programs, strategic product marketing and content plans, digital campaigns, event/experience initiatives, and comprehensive sales and partner enablement initiatives designed to deliver on revenue and growth targets

  • Leading and driving investment in demand generation and ROI across all marketing channels

  • Growing and acquiring monthly free trials - successful past experience is a must!

  • Owning and leading the creation of marketing and communications strategies and tactics that build our brand visibility 

  • Taking risks - ideally, you are a big idea marketer who is capable of leading teams to develop new strategies and tactics to build our brand, drive traffic to the top of the funnel, resulting in high revenue growth targets

  • Ensuring marketing plans are developed in a highly collaborative manner with other key stakeholders

  • Translating the marketing plan into actionable quarterly targets and initiatives, keeping the team and budget on schedule

  • Continuous analysis of competitive environment and industry trends

  • Building marketing culture ruthlessly focused on customer experience and revenue, highly collaborative and cross-functional, and encourages transparent communication and constructive idea building and dialogue 

Your qualifications:

  • Minimum experience of 5 years in B2B SaaS software marketing (experience in the real estate market a plus!)

  • Ability to grow and lead a small team but not just seeking a hands off management role

  • Proven track record of creating and driving a marketing strategy that delivers on brand/product promises, creates engaging customer experiences, enables the sales process, and drives revenue growth

  • Collaborative by nature with proven effectiveness working with key internal stakeholders to shape and execute vision and strategy; can influence without authority

  • Possess a test and learn mentality

  • Experience as a member of a leadership team 

  • Strong creative, strategic, analytical, organizational and personal skillset

  • Experience owning improvement on a top of the funnel marketing strategy

  • Strong oral and written communications skills

  • Remote work experience is considered an asset.

  • Based in the USA quiet home office with fast internet.

Please mention that you come from Remotive when applying for this job.

Help us maintain Remotive! If this link is broken, please just click to report dead link!

similar jobs

  • We’re currently looking for a Marketing Manager to join WP Media and be part of our marketing team.

    As a Marketing Manager, you will implement, track and optimize our digital marketing campaigns. Your mission is to improve new customers acquisition and strengthen customer loyalty and retention, first for WP Rocket, and after a few months for Imagify.

    What you will do:

    • Plan and execute paid traffic campaigns (SEM, paid social)
    • Manage and develop resources like customer reviews, videos, and ebooks
    • Set up inbound marketing campaigns to drive more new customers
    • Create, test and optimize landing pages to improve the conversion rate
    • Plan and execute email campaigns (for promotions and new releases) using Klaviyo - our email platform: segment database, create coupon codes, send emails & reminders…
    • Increase retention optimizing email flows (renewal, cart abandonment, etc…)
    • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

    Both autonomous and team player, you are able to handle various activities and to prioritize. You have an analytical mind and a good sense of detail. You will join the marketing team composed of a content writer, an affiliate manager, and a CMO.


    REQUIREMENTS

    • Being highly organized, analytical, and detail-oriented.
    • Speaking English (French would be a bonus)
    • Excellent communication skills
    • Min. 3-5 years of experience in managing marketing campaigns
    • Comfortable in technical environments
    • Love working in a team
    • In love with cats, corgies or both

    BENEFITS

    WP Media is the company behind WP Rocket and our other performance plugin Imagify.

    Founded in 2014, we’re a fully remote distributed team of 23 people.

    Here’s what we offer:

    • Friendly team
    • Work remotely
    • Flexible hours
    • Loose vacation policy
    • Profit-sharing plan
    • Annual Bonus
    • Annual budget to go to Conferences
    • Monthly budget for your remote work needs

    We encourage employees to enjoy their personal life by having flexible hours and unlimited vacation. We care about the work you do not the hours you do, and we want you to feel happy and fulfilled. 🤗

    We have a very strong transparency culture, within our team and to the public, for example we have a Public Salary Grid

    Learn more about our Vision & Culture.


  • 2 weeks ago

    Are your editorial standards relentlessly high? Are you passionate about technology and leadership topics? We are looking for a talented editor who wants to work closely with writers to create engaging content. This is not your typical B2B content — we tackle complex topics in a human-centric way. We want someone who can do a quick line edit, but more importantly, knows how to shape an article with structure and tone. If this is you, we want to hear from you!

    As a Content Editor at Aha!, you will have an excellent opportunity to join a self-funded and profitable company that is growing fast. Aha! was founded by a proven team of product and marketing experts. More than 250,000 users worldwide trust our roadmap software to build and market products customers love.

    We are looking for someone who:

    • Has at least 7 years of experience editing B2B, software development, marketing, and/or leadership content

    • Is passionate about technology

    • Knows how to capture and maintain a company's tone and voice

    • Has exceptional writing and line editing skills, and enjoys delivering and receiving constructive feedback

    • Has the ability to quickly pivot between different types of content (thought leadership, educational articles, newsletters)

    • Is comfortable working closely with senior leaders

    • Thrives in a deadline-driven environment

    • Is bold and likes to take on increasing levels of responsibility

    We are committed to being great, and we want someone who:

    • Can work at a fast-paced company where the feedback cycle is measured in hours rather than weeks

    • Has a "can do" attitude and a background of delivering superb work again and again

    • Is seeking a career-defining opportunity and a proven, results-oriented team which has sold multiple software companies

    We are building a distributed team, and you can work from anywhere in the United States for this role. We offer generous salary, equity, benefits, and a profit-sharing program.

  • 1 month ago

    About Camino

    Camino is a mission driven, fast-growing, venture backed startup. We’re building the next generation of software to power permitting and licensing in government – the backbone of growth in communities across the globe.

    We’ve successfully launched the first version of our platform in cities across the country and are looking for a skilled salesperson to help us expand into other innovative regions.

    This role is a Sales Development role and ideal for candidates who are ready to take their career to the next level selling a SaaS solution that is truly making a positive social impact!

    ***This role is an entry level position within sales. Prior experience with cold calling or attending a sales bootcamp is a huge plus***

    Position Responsibilities

    • Support Account Executives by prospecting and scheduling product demos for our web-based solution.

    • Grow business within assigned prospect lists, and expand into ancillary jurisdiction types.

    • Quickly develop thorough knowledge of company products and client verticals, including local and state governments.

    • Maintain a high volume of daily prospecting calls.

    • Convince and command on the phone; quickly establish credibility and rapport.

    • Achieve monthly quotas of scheduled demos and qualified opportunities.

    Position Qualifications

    • Successful sales support including phone experience in B2B, SAAS, government, or permit/license software.

    • 0 – 2 years of experience working on a sales team, ideally within a technology environment.

    • Passionate about selling technology and what it can do for society.

    • Self-motivated, creative, results driven, solution oriented, direct and convincing when it’s right for the customer; competitive and driven to succeed.

    • Ability to remain focused and flexible during rapid change.

    • Crisp written communication and fluency of expression.

    • Solid computer skills including Hubspot or comparable CRM.

    • BA/BS degree.

    • Excellent references (recent and relevant) from both former clients and employers.

Remotive can help!

Not sure how to apply properly to this job? Watch our live webinar « 3 Mistakes to Avoid When Looking For A Remote Startup Job (And What To Do Instead) ».

Interested to chat with Remote workers? Join our community!