Demand Generation Marketing Lead

Help Scout


4 weeks ago

05/29/2019 11:52:19

Job type: Full-time

Category: Marketing / Sales



As a member of our small and mighty team, the Demand Generation Marketing Lead will design, develop, and manage multi-channel co-marketing and demand generation campaigns that drive leads for our self-serve and sales-assisted funnels. You’ll collaborate with cross-functional teams to broaden our audience, educate small businesses about the power of customer-centric service, inform prospects to keep Help Scout top-of-mind, and encourage fans to demonstrate interest in our products. Ultimately, your strategies and tactics will support our mission to empower customer-centric businesses with tools that serve people in the most human, helpful way.


Watch this 2-minute video from Justine, the hiring manager (and our CMO!) to hear more about what you can expect.

About the role

Thanks to our blog and HelpU education platform, we’ve become a go-to resource among folks that identify as support professionals. Part of your job will be helping us identify creative ways to engage new audiences and create demand for Help Scout’s products. 

You’ll own end-to-end strategy and execution for creative marketing campaigns across various channels (webinars, ebooks/downloads, events, videos, social media, and more), working with colleagues in sales, support, design, content, email, growth, and SEO/PPC. Together you’ll research target audiences, plan and test messaging strategy, and follow-through on campaign implementation, ensuring customer-facing teams are enabled to follow-up on inbound leads. 

We have a number of integrated and strategic partners at Help Scout. You'll build relationships with new and existing partners to identify co-marketing opportunities that reflect the best of both brands.

You’ll help us broaden our audience by driving self-service and sales-assisted leads into various marketing funnels in order to meet forecasted pipeline goals for subscribers, leads, MQLs, SQLs, SOPs, and trials. 

You’ll draft compelling content for landing pages, social assets, and other deliverables as necessary to support the execution of your campaigns, manage the campaign launch calendar and launch plans for each campaign, make improvements based on customer feedback, track and report on performance metrics, develop creative insights, and optimize conversion rates. 

Your programs are built on a foundation of compelling customer-centric content. They communicate value, reflect our brand promise, and engage customers at every step along their journey. 

A typical week

Brainstorming with teammates across the company to understand product use cases, learn industry trends, and identify campaign themes—and then you take it one step further by scheduling a few customer calls to validate (or challenge) what you’ve learned. 

Building out a new project plan in Asana (our project management tool), updating calendars, deadlines, and tasks across in-progress campaigns, and checking in with teammates to ensure everyone is set up for success and timely delivery. 

Working with the team to develop a scalable webinar program and identify additional opportunities to leverage on-demand webinar playback for lead generation.

Mapping out the campaign brief, writing/editing copy, and working with our design and growth teams to set up a campaign landing page.

Researching and evaluating event opportunities, lining up our sales team or internal speakers to attend, and developing appropriate lead capture tactics.

Writing, scheduling, and responding to posts on Twitter, Instagram, Facebook, and LinkedIn.

Dipping into the support queue to read, evaluate, and respond to co-marketing and partnership inquiries. 

Researching the latest strategies, tools, and tactics to support your goals.

About you

You have experience building and executing multi-channel campaign strategies across a variety of mediums, channels, and lifecycle stages, along with solid knowledge of demand generation funnels and common tactics used at each stage within the funnel. 

You are a highly organized and detail-oriented project manager that can manage multiple projects and timelines simultaneously. 

You thrive in environments where you can be creative, use critical thinking, and be proactive with new ideas. You push yourself to learn new tools, strategies and techniques, because let's be honest, you love this stuff!

You are an exceptional writer capable of creating copy appropriate for multiple channels and lifecycle stages, grasping complex ideas and explaining them in plain language. You work hard to make every word matter, and ensure your social media copy and other public-facing content is engaging and error-free. 

You have worked in B2B SaaS and enjoy the challenges of attracting people and getting them to consider our product. Bonus points for experience with SMB markets or in companies with a hybrid self-service/sales assisted business model. 

You are empathetic and thoughtful, always putting yourself in the customer’s shoes. You know that the most relevant messages start with understanding how people feel. You have a deep sense of empathy for your customers, which includes internal and external partners and stakeholders. That’s really what drives you to do excellent work.

You have a high bar of excellence and leave no stone unturned when it comes to quality assurance. Shipping a campaign with a broken link will temporarily ruin your day (but you’ll quickly recover and learn from the mistake).

You believe remote teams are the future of work, or are at least excited about the idea. You have experience working with remote teams or can adjust your work and time-management style to be remote-friendly.

You can work almost anywhere in the world as long as you have 3+ hours of overlap time with US Pacific(GMT-8) working hours or are willing to time shift to accommodate the preferred timezone.

Who you'll work with

Justine Jordan, CMO—A marketer who dislikes most marketing, Justine is on a mission to create customer-first interactions that drive loyalty, community, and evangelism. You’ll report to Justine, working closely with her on brand messaging, and learning from her rich background in co-marketing and content creation.

Eli Overbey, Head of Growth—Eli has played a key role in building the systems and processes that helps our sales, marketing, and support teams stay aligned. You’ll work with him to understand our funnels, optimize our site for conversion, and report on your campaigns.

The Sales Team—The Help Scout sales team inverts the way sales is typically done. They’re passionate about their craft, which entails putting the customer ahead of the sale.

The Customers Team—The Help Scout Customers Team delivers friendly, helpful support via email, chat, and social channels while working alongside our sales, finance, business development, and marketing functions.

…plus teammates in Product, Design, Marketing, and more! 

A note about our application process


To jump-start the hiring process we ask a few questions in the application that would normally be asked during an interview. This is the perfect opportunity to help us get to know you and your skills better, show us how your experiences relate to the job description, and how you’ll be effective in the role. In many cases we’ve found that the answers to the application questions speak stronger than your resume alone, so if you’re feeling slightly under-qualified (which is perfectly okay), this is the time to make your application shine. You might want to jot down the application questions, draft a thoughtful reply in a separate document, and come back to paste in your answers.


After you apply, you’ll hear back from us, even if we don’t seem like a good fit. Throughout the process, we strive to make sure you receive regular updates from our team and always understand where we—and you—are in the hiring process.


Benefits

Competitive Salary - We pay at or above market salary in most cases and evaluate a lot of research to make sure everyone is paid well. The formula we use to calculate all salaries is public to employees and is improved upon regularly.

Health and dental insurance - We cover you and your family's health/dental insurance 100%. If you are based in the US, we'll cover you on our Aetna policy. If you're based outside the US, we'll reimburse your out-of-pocket health and dental insurance costs.

Long-term/Short-term Disability Insurance & Life Insurance - we cover 100% of the premiums for LT/ST Disability insurance and base Life Insurance. You also have the option to purchase supplementary life insurance through our provider (currently US only).

Flexible vacation - Take time off when you need it, we trust you.

Sabbatical - After you've been at Help Scout for 5 years, you get a month of paid vacation plus $2500 to spend towards travel, learning, projects or however you'd like to spend that time.

Paid parental leave, including adoption - 12 weeks of paid leave for all new parents.

401k with 1% match- via Betterment for Business (currently US only)

Personal Development stipend - Up to $1,800 per year to improve your craft

Great tools - Each employee will be provided with a Mac laptop and 27'' display (or equivalent equipment of choice). We’ll also purchase any additional software or hardware you need.

Home office stipend - Every new hires gets $1000 USD to furnish their home office, and up to $350 USD per month if you'd like to rent a co-working desk somewhere.

Complete transparency - Everyone has full access to business metrics and financial information about the company.


About Us


Help Scout is made by roughly 80 people in 40+ cities around the world, all with a passion for excellence in their craft. We come from diverse backgrounds and are united by an enthusiasm for great products and delightful customer experiences.


Since launching in April of 2011, Help Scout now powers 9,000+ support teams in over 140 countries. Our software is used and trusted by businesses of every shape and size.


Designed to go the distance


Our mission is to foster the world’s customer-centric businesses by providing tools that serve customers in the most human, helpful way. While growth is important, team and values are paramount. We’re always striving to do impactful work we’re proud of in lieu of chasing overnight success.


We’re builders without borders


Our entire team is free to work remotely from wherever they choose. We overcome remote challenges through transparency, trust, and video conferencing. The reward is worth the effort—we’ll take talent, skill, and diverse perspectives over local geography any day.


Above all, we want Help Scout to be a place where passionate people can do their very best work. You won’t find any ping-pong tables or kegerators here. Instead, you’ll be surrounded by driven, supportive teammates who will push you to be better. We take work/life harmony seriously, too, as we want every career at Help Scout to be a long and satisfying one.


Diversity & Inclusion

We are an equal opportunity employer and are committed to building a company that embraces and celebrates diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. We have read the studies and understand that diverse teams build better products, bring more perspective to the table, contribute to a company’s financial success and help foster a more inclusive environment for all employees, but the bottom line is that it's the right thing to do.

Please mention that you come from Remotive when applying for this job.

Help us maintain Remotive! If this link is broken, please just click to report dead link!

similar jobs

  • The Digital Advertising Account Manager is responsible for setting up and managing a mix of paid social (primarily Facebook and Instagram), PPC, retargeting, and display advertising for Tuff clients. You will communicate regularly with clients and must be able to articulate a strategic vision clearly. Ultimately, you will be responsible for managing client expectations, executing campaigns, and communicating success.

    Here’s what you’ll be doing

    • Setup, optimize, and implement digital ad strategies across multiple platforms for seven client accounts.
    • Build PPC strategy that’s based on industry research and aligned with client objectives.
    • Analyze campaign data and create strategy recommendations weekly.
    • Communicate professionally on weekly client calls as well as sales calls for potential new clients.
    • Manage ad strategy, budgets, ad creative, and keyword research.
    • Balance multiple accounts with effective resolution of conflicting priorities.
    • Ensure implementation of best practice guidelines and documentation.

    About you

    • You have a learning mindset. You are committed to getting better every day. 
    • You are a driver, focused on making an impact on the organization and clients every day. 
    • You are a team player that is also comfortable working independently.
    • You have an inclusive, hands-on client management style with proven experience communicating complex PPC-driven topics.
    • You have demonstrated success testing and uncovering useful insights and sharing them in an engaging form that inspires people to take action.
    • You have two years of experience executing and managing paid search and social campaigns.

    Executing on and optimizing campaigns is a vital part of this role just as much as working with the client and engaging with them and their process. You’ll work closely with Ellen, the CEO of Tuff, to get up to speed on current clients and iterate on the PPC process at Tuff.

    At Tuff, we offer health, dental, and vision. Our clients are all over the US and so is our team. Tuff is a fully remote company and we live in Slack, Zoom, Trello, and email (and apartments). 

  • About the Role

    Do you look at the world and see injustice? Do you have a passion for diversity, inclusion and the removal of prejudice, in all its forms? If so we would like to hear from you.

    The Content Marketing Manager role is crucial to our growth. Our objective is to own the conversation around Diversity and Early Talent in the HR community. We want the Headstart brand to be synonymous with insight and thought leadership around these two very important areas and we want to be a valued, respected and participating member of both communities.

    Key responsibilities are:

    • Produce, curate and manage content in all its forms.

    • You will research the Diversity and Early Talent landscapes, engaging influencers, writers and practitioners, curating their content, along with other insightful papers, blogs and other content that adds to the agenda's we care about. You will also manage our own content, ensuring that our papers, PR articles and blogs are shared to the relevant audiences.

    • Work with Growth Marketing to build our presence and credibility across our core channels:

    LinkedIn, Twitter, Facebook, Outbound

    • You will engage with our community through the social landscape, engaging in conversations, hosting chats, sharing content and generally embedding yourself and Headstart as a leading member and voice in the community.

    • Attend and report from conferences

    • You will attend conferences, ideally earning a place as a trusted blogger to report on the conference and generate social activity that grows the Headstart reputation and brand.

    REQUIREMENTS

    Measures of Success:

    Measures of success for this role will include:

    • Generating conversation

    • Increase in inbound leads via the community

    • Increase in organic traffic to the Headstart website

    • Awards - working with our clients to submit awards proposals

    • Top lists for technology, influencers and blogs

    • Increase in engagement across our social and growth platforms

    Who are you?

    • You will be an experienced content marketer, with a proven background and capability in creating communities of interest and building brands through engaging content and interaction on social media.

    • You will also understand content and the art of content curation, having demonstrable proof of building thought leadership and measurable engagement through content management and distribution.

    • You have experience in copywriting, content strategy and development of tone of voice

    • You are passionate about tackling a lack of diversity in the workplace and have a full understanding of the issues, with your finger on the pulse in this area.

    • You have a strong understanding of data analytics and methods of evaluating the effectiveness of content

    • You have excellent influencing skills to work with a variety of clients and internal stakeholders

    • You should have excellent verbal and written communication skills (inc. public speaking)

    • Ability to work remotely

    • To succeed you will need to love the ambiguity and energy of a start up environment. A proven self starter with bags of self motivation, your natural, informal and inquisitive style will mean growing our community will come as second nature to you.

    BENEFITS

    • An awesome team of course!

    • Fully flexible and remote working

    • Annual team get togethers

    • Unlimited holidays

    • Budget for individual learning and development

    • Pension

  • Skedsocial (2-3 hours overlap with Melbourne, Australia)
    seo
    Yesterday

    We are a B2B software as a service tool that helps people schedule content on social media.

    We are looking for someone to lead our more specialised SEO efforts internally, on a full or part time (at least 2 days a week) basis, with an initial 3-month contract.

    What we're looking for

    We are looking for someone who:

    • Lives their day inside Ahrefs/SEMrush/Clearscope etc

    • Loves to take a very technical and metrics-focussed approach to SEO

    • Wants to take on a challenge, with competitive keywords

    • Can lead the efforts internally from strategy to execution.

    • Has experience in the B2B SaaS space, ideally in a marketing focussed tool.

    • We would like to find someone who is willing to get their hands dirty and can manage the SEO process end-to-end so that you can keep the feedback loops fast.

    • When/if you run out of time to DIY, we can talk about adding extra people or contractors to be able to free up your time, but for us it's important that you aren't afraid to get your hands dirty and that you have recent experience "doing the work", not just setting strategy.

    • You will need to have at least 2-3 hours overlap in working hours (8am-6pm) of Melbourne, Australia time, but otherwise our team is fully remote distributed around the world.

    What you'll work on

    • Your first 1-2 weeks will be focussed on auditing our existing activities and identifying what the quick wins might be for the best keywords to generate revenue.

    • Then you'll work on implementing your thoughts alongside our team, with a focus on a keyword list of 10-20 high quality and high intent keywords you have researched that you think will create the best ROI for us.

    • You'll regularly report on progress as we climb up the SERPs, and likely contribute to various other campaigns and projects our team works on.

    Salary guide

    We're pricing this role at US$55-60k per annum (pro-rata if you work part time) – we also have a profit share program, paid time off and more.

    Requirements

    To apply

    Send us a (short) cover letter along with your CV or LinkedIn, and include some detail about the following questions.

    1. What companies have you worked with that are similar to us?

    2. How much of your work is normally split between strategy and 'getting it done'?

    3. What are your favourite SEO tools that you use frequently?

Remotive can help!

Not sure how to apply properly to this job? Watch our live webinar « 3 Mistakes to Avoid When Looking For A Remote Startup Job (And What To Do Instead) ».

Interested to chat with Remote workers? Join our community!