Director of Growth Marketing

Serverless


1 month ago

04/20/2019 07:10:24

Job type: Full-time

Category: Marketing / Sales


Who we are:  Serverless is a Series A (Lightspeed Ventures, Trinity Ventures) startup that is changing the way cloud software is built and deployed. Our software is used by tens of thousands of developers from companies like EA, Coca-Cola, Nordstrom, and Nike, to get their cloud applications to market faster. We’re a small, distributed team that is obsessed with delivering value to developers. 

As Director of Growth Marketing, your main goal is to drive users through our marketing funnel. You will be the lead of the Serverless Growth team and manage efforts across marketing, product, data/analytics and sales. You'll help identify and test the most impactful initiatives to drive acquisition, engagement, referral and monetization.  The role is tasked with developing, measuring, testing and implementing initiatives that result in the acquisition and growth of customers using Serverless products. 

Responsibilities

Prioritize and execute strategic growth marketing initiatives

Drive users and customers to understand the core value of our products

Collaborate with Product, Engineering, and Sales to improve user experience, increase product engagement, and drive monetization

Develop, test and implement initiatives that increase product usage and lead generation

Own Objectives and Key Results (OKRs) for community growth and lead generation

Requirements

Good understanding of B2B growth tactics and channels

5+ years experience in marketing, ideally in a developer facing org

Experienced with Free/Open Source to paid models and expertise in experimenting and optimizing all aspects of the conversion funnel

Strong communication skills and ability to work across functions

Strong analytical skills

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.

Please mention that you come from Remotive when applying for this job.

Help us maintain Remotive! If this link is broken, please just click to report dead link!

similar jobs

  • Close (Americas / UTC+0)
    3 weeks ago

    About Us 🌎

    At Close, we're building the sales communication platform of the future. With our roots as the very first sales CRM to include built-in calling, we're leading the industry toward eliminating manual processes and helping companies to close more deals (faster). Since our founding in 2013, we've grown to become a fully profitable, 100% globally distributed team of 33 high-performing, happy people that are dedicated to building a product our customers love.

    Our CEO, Steli Efti, made this video to highlight what we're looking for in our Director of Marketing.


    About You 💚

    You're an experienced marketer that's now mid-to-senior level in your career with at least two years of experience as a Head/Director/VP for a marketing team with more than five direct reports. You have a well-developed management philosophy and experience as a successful team leader that can demonstrate both company and employee growth.

    You have over five years of experience in B2B SaaS/startup marketing. You have a proven track record leading the marketing team of a SaaS business in a similar industry with a strong background in demand generation.

    You're capable of spearheading everything from determining overall strategy, to hiring, recruiting, on-boarding new team members, establishing processes and driving our marketing results to the next level.   

    You reside in North America or overlap with Eastern Time Zone for at least 4 hours a day. 

    Bonus points if you're technical, strong in content and have good brand instincts (we just acquired close.com and have big plans for our positioning in the industry).


    About The Role 🚀

    • Growing our team remotely and internationally
    • Expanding our brand
    • Expanding our marketing campaigns internationally (top 5 markets)
    • Expanding our marketing efforts (social / paid / SEO / etc)
    • Setting strategy and executing marketing campaigns
    • Setting up an reporting KPIs
    • Working closely with product and sales team to align all teams for growth
    • Managing and leading current 4 person marketing team

    Why Work With Us? 🎉

    • 100% Remote (we believe in trust and autonomy)
    • 2 x Annual Team Retreats ✈️ (Lisbon Retreat Video)
    • Competitive salary
    • Medical, Dental with HSA option - 99% premiums paid (US residents)
    • 5 Weeks PTO + 6 Government Holidays + Dec 24 - Jan 1 Company Holiday
    • Parental Leave (10 wks primary caregiver / 4 wks secondary caregiver)
    • 401k matching at 4% (US residents)
    • Our story and team 🚀
    • Glassdoor Reviews 🙌

    At Close, everyone has a voice. We encourage transparency and practicing a mature approach to the work-place. In general, we don’t have strict policies, we have guidelines. Work/Life harmony is an important part of our organization - we believe you bring your best to work when you practice self care (whatever that looks like for you).

    We come from 12 countries and 14 states; a collection of talented humans rich in diverse backgrounds, lifestyles and cultures. Twice a year we meet up somewhere around the world to spend time with one another. We see these retreats as an opportunity to strengthen the social fiber of our community.

    This team is growing in more ways than one - we’ve recently launched 8 babies (and counting!). Unanimously, our favorite and most impactful value is “Build a house you want to live in.” We strive to make decisions that are authentic for our organization. At Close, we have a high care factor for one another, in making an awesome product and championing the success of our customers.  

    Interested in Close but don't think this role is the best fit for you? View our other positions.

  • Yesterday

    Thorn builds technology to defend children from sexual abuse. We build bridges to join forces with law enforcement, technology companies and nonprofits to stop the spread of child sexual abuse material, help identify victims and to stand up to and identify offenders.


    Thorn is at an inflection point, and seeking a Head of Marketing to lead and execute our brand vision and strategy that deliver against our core business objectives. In 2019, Thorn will receive multiple recognitions on a global stage (confidential with details to follow) that will significantly increase our brand exposure, allowing us the opportunity to dramatically scale our impact and meet our ambitious goals. The Head of Marketing will steward the brand through this phase of rapid growth, expanding our platform to include new audiences, and build out the marketing and communications tools required to deliver against mission-critical business goals, while honoring Thorn’s core mission and vision.


    The Head of Marketing will lead by example, embodying and furthering our flexible and nimble team culture. You are an energetic and dynamic leader who inspires collaboration in your colleagues and partners. You adapt quickly to new circumstances and have an open-minded, resourceful approach to obstacles. You have experience in managing and growing a team. You will join a passionate, dedicated, innovative and ambitious team committed to doing whatever it takes to eliminate child sexual abuse from the internet. You are fierce, motivated by challenges, and actively seeking the most rewarding experience of your life.


    What You'll Do:

    Build and lead a dynamic marketing team that delivers both unique department value, and acts as a service to support all key functions of Thorn’s work.

    Collaborate with key internal stakeholders to develop and deliver the vision and strategy for Thorn’s expression in all markets and for all audiences.

    Plan and execute an integrated marketing and communications strategy to ensure consistency across Thorn’s varied audiences and touchpoints.

    Manage marketing activities across public relations, digital channels, partner marketing and contribute to collaborative efforts with development and programmatic campaigns.

    Ensure the integrity of the Thorn brand and mission across all internal and external efforts.

    Create tools and programs to better define, understand, and activate Thorn’s current and prospective audiences.  

    Collaboratively develop clear success metrics connecting marketing, PR, and communications efforts to measurable business results, at both the brand and product level.

    Develop marketing systems, tools, metrics and processes to drive transparency and optimization

    Serve as a key business partner to all cross-functional business leaders, understanding the distinct marketing needs of each function and the key role each plays in Thorn’s overall success.

    Serve as a thought leader within the organization.

    Be Thorn’s lead storyteller, representing the organization with a passion and clarity that reflects our commitment to our mission and tells our story with respect to all our partners, and every child we serve.

    Build strong relationships across the industry and issue landscape to facilitate co-marketing opportunities that support business goals.

    Provide thoughtful guidance, strong leadership development, mentorship and coaching for a team of multi-disciplinary marketers.

    Be a true player/coach who works alongside their team for the hands-on execution of programs.

    Oversee the growth of Thorn’s social and digital communities, innovate with new media marketing tactics and stay at the cutting edge of new, high-potential channels and platforms for our message.

    Manage operating budget for the marketing function, leveraging efficiencies wherever possible to maximize impact and minimize costs.

    Skills We're Seeking:

    An unwavering commitment to putting the children we serve at the center of everything you do.

    Extensive marketing expertise (10-15 years) with an acute awareness of external market factors, and the ability to quickly learn new issues and industries.

    Prior experience building and executing successful integrated marketing and communication strategies for a start-up, early and high growth business with financial metric responsibility.

    Previous experience developing and managing a distributed team and being seen as a respected player/coach who works to bring the best out of their team and co-workers.  

    Proven success developing an iconic brand and manifesting a strong creative vision into results through hands-on execution.

    Experience developing mission-driven marcom, and an appreciation for the unique value of brand power to a nonprofit’s ability to achieve its mission.

    Experience working cross-functionally in a product/service-driven organization where marketing and communications is directly tied to business results.

    Relationship ninja who is able to build trust and consensus across diverse groups with multifaceted goals.

    Team player who understands marketing as both a leadership and a service function.

    Entrepreneurial spirit who is most comfortable being innovative, willing to test new ideas, tackle difficult subjects, and challenge normalized perceptions.

    Effective, persuasive and passionate communicator across all media.

    Passion for building a department, and an organization you believe in.

    Humility and integrity in all actions.

    Positive attitude, mission-driven, and self-directed.

  • 3 days ago

    We are looking for a seasoned SaaS marketing professional responsible for top-of funnel growth. Your primary focus will be generating leads by orchestrating a wide range of marketing measures from e-mail marketing, outbound sales to selected inbound marketing tactics. As part of the core management team you will also be responsible for the overall marketing and brand stratetgy as well as all public relations activities. You are a jack of all trades and are used to hustling for double-digit monthly growth!

    Your tasks

    Develop and implement various marketing initiatives to generate leads – a ton of leads each month:)

    Grow our email list organically

    Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends

    Optimize our marketing automation, A/B testing and entire lead nurturing processes

    Establish analytics reporting to understand how our marketing activity turns into customers, and continually refine our process to convert customers

    Educate external and internal sales team about our USPs, core features and their exact benefits for clients

    Develop product landing-pages and marketing materials

    Building up marketing support team

    Represent vVents at events or PR affairs

    Your profile

    Proven track record of driving growth in customer base for a SaaS start-up

    Can do attitude – modesty is not your strong suit!

    Excellent communicator and creative thinker, with an ability to use data to inform all decisions

    Comprehensive understanding of e-mail marketing (incl. metrics) and marketing automation technology

    Good understanding of the various paid marketing channels and technologies Google AdWords, Retargeting and LinkedIN

    Good understanding of WordPress, Optimitizely and Analytics tools (GA, Mixpanel etc.)

    Analytical and able to derive meaning from analytics data (e.g. A/B testing)

    Experience identifying and managing creative resources – everything from design to PR

    BA/BS degree or equivalent working experience

    Active and considerate team player

    Professional – Accepts responsibility for all actions and follows through on commitments

    Self-Starter and resourceful Problem-Solver

    Bonus skills: HTML/CSS, Adobe Creative Suite

    We offer

    Become part of management team in quickly growing technology firm in the area of live video-streaming, eCommerce and big data

    Collaborate with today’s most exciting tech players such Microsoft, Google, Amazon and Alibaba

    Playmaker position – investors, CEO and team looks to you!

    Very broad and challenging set of tasks

    Management of small team – expand your leadership skills

    High degree of freedom – make your ideas happen!

    Entire marketing responsibility from day 1

    Competitive compensation including attractive equity participation

    If that sounds interesting, please send us your CV to [email protected]

Remotive can help!

Not sure how to apply properly to this job? Watch our live webinar « 3 Mistakes to Avoid When Looking For A Remote Startup Job (And What To Do Instead) ».

Interested to chat with Remote workers? Join our community!